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Wyndham expands 'Count on Us' initiative

Wyndham Hotels & Resorts has announced the expansion of its “Count on Us” initiative across Europe, the Middle East, Eurasia and Africa (EMEA).

The initiative has outlined long-term efforts to build confidence among guests and to support Wyndham hotel partners as they prepare to welcome back travellers in the wake of COVID-19. 

The initiative’s immediate focus is to further enhance a broad range of health and safety protocols across properties in the region. This includes the consistent use of top-of-the-range disinfectants at all hotels, introduction of robust new training and guidelines and ongoing access to critical health essentials through trusted suppliers.

Dimitris Manikis, president, Wyndham Hotels & Resorts, EMEA, said: “We want guests to know they can ‘Count on Us’ and that their safety, their health, and their well-being is what matters most. These will set our hotel partners in EMEA apart as we prepare to welcome back travellers together when the time is right.”

Building on its already high operational standards, Wyndham will leverage its long-standing relationship with hygiene expert Ecolab to ensure the consistent use of industry-leading disinfectants across all EMEA hotels, including rooms and public spaces. 

Wyndham has developed guidelines to help hotel partners in EMEA meet new health and safety challenges presented by COVID-19. These address enhanced hotel cleaning practices, social interactions, and workplace procedures and will be complemented by a line-up of mandatory virtual training courses for hotel teams, as well as additional resources, such as housekeeping checklists. Every Wyndham hotel in EMEA will also be encouraged to appoint a ‘hygiene hero’ to champion the new protocols at each property. 

Lastly, it will provide hotels with access to critical and high-demand health essentials, leveraging its network of trusted suppliers so hotels may source personal protection equipment (PPE), including face masks, gloves, alcohol-based hand sanitisers,  as well as hygiene installations. It will also provide branded collateral clearly communicating key safety measures to guests. 

The expansion of “Count on Us” to EMEA builds on Wyndham’s recent unveiling of the initiative for its 6,000 hotels in the U.S. It represents an extension of Wyndham’s signature Count on Me service culture.


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