background beverage blur 1190526

WTM UPDATE: #JOMO, cutting plastic & access economy identified as three big travel trends

"Megatrends Shaping the Future of Travel", a whitepaper released at World Travel Market (WTM) by Euromonitor International, identified three major trends that are shaping the travel industry.

The joy of missing out - or #JOMO - has been identified by the market research company as a trend which reverses the notions of fear of missing out (#FOMO) and the "always on" mentality. #JOMO instead is about travel inspired by the need for authenticity, privacy and enjoying face-to-face, live experiences. In the marketplace, this is reflected in trips that include alternative travel experiences, disconnecting from everyday lives and "travel detox experiences" away from civilisation.

Reducing plastic waste is a trend discussed widely at WTM, which had a strong sustainability focus this year. According to Euromonitor's report, many travel players are taking action such as pledging to eliminate the use of plastic straws and replacing them with eco-friendly alternatives. Ryan Air, for example, has announced that all non-recyclable plastics will be removed from its aircraft by 2023.

Finally, the report identified the access economy, where goods and services are traded on the basis of access rather than ownership, as a major trend. While Airbnb and Uber are two obvious examples of this, agents need to be aware that flight booking could soon fall into this trend. Already, Voom is offering helicopter rides via an Uber-style app, the city of Dubai is testing flying taxis and Wingly offers a booking platform where private pilots take passengers on trips in a carpooling style.

"Going hand-in-hand with these trends, travellers continue to look for ever-greater personalisation and authentic experiences," said Wouter Geerts, travel research consultant at Euromonitor International. "As destinations become overcrowded and fast-paced lives are the new normal, expectations will focus on bespoke and off-the-beaten-track destinations. We expect the desire for greater personalisation to continue and grow throughout 2019."


More News...

Loganair starts direct fl…

Loganair starts direct flights between London and Aberdeen

Loganair has launched direct service between London and Aberdeen.

Tahiti Tourisme launches …

Tahiti Tourisme launches 'Pick Your Paradise' campaign

Tahiti Tourisme has launched the 'Pick Your Paradise' campaign nationally to entice travellers to learn about and explore the many facets of The Islands of Tahiti.

Cayman Islands launches n…

Cayman Islands launches new agent training programme

The Cayman Islands Department of Tourism (CIDOT) has launched an updated online travel training programme with a new easy-to-navigate design, selling tips and revised information on the complete visitor experience...

Celebrity Cruises welcome…

Celebrity Cruises welcomes 900 agents for exclusive sailing on Celebrity Edge

Celebrity Cruises’ newest ship, Celebrity Edge, arrived into Southampton earlier this week, with more than 900 trade partners invited onboard to experience its innovative features first-hand, and to learn more...

London Luton Airport serv…

London Luton Airport serves 17 million passengers

Last month saw the first time that London Luton Airport (LLA) has served 17 million passengers over a 12 month period.

Fred. Olsen to partner wi…

Fred. Olsen to partner with marine wildlife charity ORCA

Fred. Olsen Cruise Lines has teamed up with marine wildlife charity ORCA for an inaugural Iceland sailing on Boudicca for summer 2019, as part of a new partnership to monitor...

Jewel Changi shows the sk…

Jewel Changi shows the sky’s the limit when its comes to layovers

Singapore’s latest icon and aviation-lifestyle destination - Jewel Changi Airport - has officially opened its doors to the world.

Eurostar provides 360° gu…

Eurostar provides 360° guide to help travellers with autism

In a first for the travel industry, Eurostar has launched a new 360° virtual guide to help travellers with autism enjoy a smooth and stress-free journey.

Ras Al Khaimah for all ag…

Ras Al Khaimah for all ages

The Ras Al Khaimah Tourism Development Authority (RAKTDA) continues to promote its summer campaign, offering a host of summer offers for guests visiting the destination up until September 30.

Air New Zealand's new cam…

Air New Zealand's new campaign highlights London to Los Angeles route

Air New Zealand has launched its UK campaign ahead of the summer showcasing its London to Los Angeles route and highlighting its “a better way to fly” proposition.

Qatar National Tourism Co…

Qatar National Tourism Council launches ‘Summer in Qatar’ programme

Qatar National Tourism Council (QNTC) has announced ' Summer in Qatar' programme that runs from June 4 to August 16.

Wales Coast Path Walking …

Wales Coast Path Walking Festival features 40 new guided walks

Started on May 4, the Wales Coast Path Walking Festival, featuring more than 40 new guided walks created by Ramblers Cymru, will continue till the 19th of this month.

Prev Next

twn Are you sure that you want to switch to desktop version?