background beverage blur 1190526

WTM UPDATE: #JOMO, cutting plastic & access economy identified as three big travel trends

"Megatrends Shaping the Future of Travel", a whitepaper released at World Travel Market (WTM) by Euromonitor International, identified three major trends that are shaping the travel industry.

The joy of missing out - or #JOMO - has been identified by the market research company as a trend which reverses the notions of fear of missing out (#FOMO) and the "always on" mentality. #JOMO instead is about travel inspired by the need for authenticity, privacy and enjoying face-to-face, live experiences. In the marketplace, this is reflected in trips that include alternative travel experiences, disconnecting from everyday lives and "travel detox experiences" away from civilisation.

Reducing plastic waste is a trend discussed widely at WTM, which had a strong sustainability focus this year. According to Euromonitor's report, many travel players are taking action such as pledging to eliminate the use of plastic straws and replacing them with eco-friendly alternatives. Ryan Air, for example, has announced that all non-recyclable plastics will be removed from its aircraft by 2023.

Finally, the report identified the access economy, where goods and services are traded on the basis of access rather than ownership, as a major trend. While Airbnb and Uber are two obvious examples of this, agents need to be aware that flight booking could soon fall into this trend. Already, Voom is offering helicopter rides via an Uber-style app, the city of Dubai is testing flying taxis and Wingly offers a booking platform where private pilots take passengers on trips in a carpooling style.

"Going hand-in-hand with these trends, travellers continue to look for ever-greater personalisation and authentic experiences," said Wouter Geerts, travel research consultant at Euromonitor International. "As destinations become overcrowded and fast-paced lives are the new normal, expectations will focus on bespoke and off-the-beaten-track destinations. We expect the desire for greater personalisation to continue and grow throughout 2019."


More News...

Food and fiesta in the s…

 Food and fiesta in the sunshine state

Seaworld Florida will be playing host Tampa Bay’s celebrated Food & Wine festival from March 16 to April 28.

Flybmi ceases operations,…

Flybmi ceases operations, passengers stranded

British Midland Regional Limited announced on Saturday that it has ceased operations and is filing for administration.

Thailand now offering 'eV…

Thailand now offering 'eVisa on Arrival' for 21 countries

Thailand is now offering eVisa on Arrival (eVOA) service for travellers from 21 countries, thereby enabling a faster and more convenient arrival into the country. 

Singapore Tourism celebra…

Singapore Tourism celebrates bicentennial with a year of events

The Singapore Tourism Board is commemorating the city state’s bicentennial year with a series of events running throughout 2019.

Carnival opens bookings f…

Carnival opens bookings for Mardi Gras voyages

Mardi Gras, the latest vessel for Carnival Cruise Line, is now open for bookings ahead of its inaugural schedule for 2020.

Premier Holidays partners…

Premier Holidays partners with Visit Isle of Man

Premier Holidays has partnered with Visit Isle of Man to market all-inclusive breaks to UK travel agents.

Agents advised to plan ah…

Agents advised to plan ahead to avoid taxing times

Agents who complete Self Assessment tax returns at the end of each financial year are advised to start planning early to avoid last-minute panic and late filing penalties which caught...

A quarter of Brits stroll…

A quarter of Brits stroll toward walking holidays

The days of Brits abroad lazing by the pool appear to be over, a new study has revealed.

Tauck announces 2019 savi…

Tauck announces 2019 savings for solo travellers

Tauck is welcoming solo travellers with special savings in 2019. 

Crystal Endeavor to sail …

Crystal Endeavor to sail from Anadyr to Norway in 2021

Crystal Expedition Cruises’ Crystal Endeavor will embark from Anadyr, Russia to Tromsø, Norway on August 18, 2021. 

Diversity of Italy ideal …

Diversity of Italy ideal for escorted tours says Newmarket Holidays

From the Northern lakes to southern outpost of Sicily, Italy has a lot to offer clients enthuses Newmarket Holidays’ commercial director Dave Sharman, who said: “Italy has so much more...

No1 Lounges reveals new l…

No1 Lounges reveals new lounge at Edinburgh Airport

No1 Lounges has opened a new lounge at Edinburgh Airport.

Prev Next

twn Are you sure that you want to switch to desktop version?