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WTM UPDATE: Brand USA unveils dates for UK & Ireland Megafam 2019

Brand USA, the destination marketing organisation for the United States, in partnership with American Airlines and British Airways, has announced Phoenix/Scottsdale, Arizona, as the finale destination where next year’s Brand USA UK & Ireland MegaFam will culminate on 15 May 2019.

As many as 100 agents are anticipated to attend the MegaFam – a multi-destination familiarisation tour for travel agents from the UK and Ireland – that takes place from May 9 - 17, 2019. 

Agents will be able to win a place on the Brand USA UK & Ireland MegaFam 2019 by booking American Airlines and British Airways flights to the United States during the entry period starting from December 3, 2018, until March 29, 2019. To qualify, agents must also earn a number of USA specialist badges on the official agent training site, USADiscoveryProgram.co.uk. Itineraries and exact details of how agents can qualify to win a place on the MegaFam will be released before the end of the year.

Thomas Garzilli, Chief Marketing Officer for Brand USA, said: “Each year the Brand USA MegaFam creates an unrivalled buzz among agents across the UK and Ireland, all vying for a place on an itinerary, demonstrating initiative, incredible sales skills and driving consumer demand for the United States. Once again, we are very excited to resume our successful partnership for a seventh consecutive year with our esteemed partners at American Airlines and British Airways, in creating the best possible experience for all agents in attendance, and developing another inspiring collection of itineraries. By working in tandem with local destination partners throughout the United States, including the finale destination of Phoenix/Scottsdale, Arizona, we aim to demonstrate what makes each destination so special. The MegaFam has become a key pillar of Brand USA’s activity in the UK and Ireland and is another case of how Brand USA endeavours to provide the travel industry with the best possible knowledge and understanding to better sell the USA.”


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