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WTM news: Turkey aims to grow visitor numbers with three year plan

Turkey’s tourism board has revealed ambitions to attract over 75 million visitors and US$65 billion in revenue a year by 2023. 

The Minister for Culture and Tourism, Mehmet Nuri Ersoy, has introduced Turkey’s Tourism Strategy 2023, which switches the approach to a sustainable and income-driven model.

Ersoy said: “Turkey is a world leader for travel and offers a wide range of travel opportunities that meets the ever-changing expectations of today’s tourists. By putting the new strategies outlined in Turkey’s Tourism Strategy 2023 into practice, we will ensure Turkey will advance to the upper league in global tourism when it comes to tourist numbers and size of income. We are aiming for more than 75 million tourists to visit our country and reach an income of 65 billion dollars by 2023. We plan to realise this by raising the number of average nights from 9.9 to 10 and increasing the average spend per tourist to an average of $86 per night.”


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