Caroline Leboucher CEO of Atout France and Francois Bacchetta easyJets regional general manager for France and Italy at WTM 2019

WTM news: Atout France and easyJet sign three-year promotion partnership

Caroline Leboucher, CEO of Atout France, the French tourism board, and Francois Bacchetta, easyJet’s regional general manager for France and Italy, signed a new three-year contract at WTM this week.

This is a continuation of the collaboration between Atout France and easyJet which was established in 2017.

The UK remains the main tourism market for France, representing 14.6% of the 13 million international visitors in 2018, an increase of 2.4% over 2017. The British market is followed by Germany, whose visits increased by more than 4% from 11.8 million to 12.3 million.

With the UK and Germany being two inbound primary markets for France, the contract aims to increase France’s brand and destination awareness in these markets. It aims to promote the accessibility of strategic destinations in France and boost local economies. 

The partnership will involve marketing campaigns and collaborative social media, as well as prioritising research through shared knowledge and a global analysis of economic and tourism data, including visitor traffic from the UK and Germany.

Previous campaigns between Atout France and easyJet have included Bordeaux and the Nouvelle Aquitaine region, Paris, Nantes and the Pays de la Loire region, Nice-Côte d’Azur, Toulouse and the Occitanie region, and Lyon and the Auvergne-Rhône-Alpes region. The extended three-year partnership is expected to evolve annually and focus on a wide range of French destinations.


More News...

Carnival Cruise Line cele…

Carnival Cruise Line celebrates 25 years of sailing from Tampa

Carnival Cruise Line celebrated its 25th-anniversary sailing from the Port of Tampa with a reception and luncheon aboard Carnival Legend.

South Africa scraps unabr…

South Africa scraps unabridged birth certificates for foreign children

Dr Aaron Motsoaledi, South Africa's minister of home affairs, has signed a waiver which allows foreign children to enter South Africa without carrying additional supporting documents.

Scenic Eclipse introduces…

Scenic Eclipse introduces Urban Cultivator to grow microgreens aboard

Scenic Eclipse introduces Urban Cultivator, which provides a constant supply of fresh herbs and micro vegetables to the ship's four main kitchens.

Regent unveils new Culina…

Regent unveils new Culinary Arts Kitchen classes aboard Seven Seas Splendor

Regent Seven Seas Cruises has revealed 16 new Culinary Arts Kitchen classes that will debut during the 2020 inaugural season of Seven Seas Splendor. 

NH Hotel Group launches '…

NH Hotel Group launches 'City Connection'

NH Hotel Group has unveiled 'City Connection' under the tag line 'Stay in one hotel, enjoy them all', which is a selection of services guests can enjoy in any of...

AmaWaterways unveils 2021…

AmaWaterways unveils 2021 River Cruise Collection

AmaWaterways has announced that its 2021 programme is now on sale and includes a new ship, four new itineraries and new pre- and post-cruise land programmes in some of Europe's...

Tourists want hotels to c…

Tourists want hotels to cut back on plastics used in hotel rooms

Interested in the hospitality and leisure sector’s eco-intentions, Taxi2Airport.com surveyed 1,528 Brits to discover the commonly used plastic items in hotels they would most like to see fully replaced with environmentally...

Vietnam Airlines to launc…

Vietnam Airlines to launch two new routes to Shenzhen, China

Vietnam Airlines is launching new services on routes Ho Chi Minh City – Shenzhen on November 27 and Hanoi – Shenzhen on November 28, at a frequency of three and...

Malta leads eco-friendly …

Malta leads eco-friendly forum at WTM

Dr Konrad Mizzi, Malta’s tourism minister (pictured with ex-Manchester United footballer Wes Brown), called for a global transformation to climate-friendly travel to respond to the challenge of climate change.

WTM news: Jamaican minist…

WTM news: Jamaican minister calls for responsible travel advisories

Addressing delegates on safety and security at WTM, Edmund Bartlett, Jamaica’s tourism minister, called for global oversight of travel advisories issued for destinations. 

A-ROSA River Cruises laun…

A-ROSA River Cruises launches a website for UK trade

A-ROSA River Cruises has launched a new website, created solely for the UK market.

Radisson Hotel Group open…

Radisson Hotel Group opens its seventh hotel in Dubai

Radisson Blu has announced the opening of the Radisson Blu Hotel, Dubai Canal View, the group's seventh hotel in Dubai.

Prev Next

twn Are you sure that you want to switch to desktop version?