Museum of Ajman UAE Adobestock dudlajzov

WTM news: Ajman highlights culturally rich offerings for 2020

While Dubai has already established itself as a tourist hub, Ajman Tourism wants to get both agents and the public aware of this up-and-coming emirate.

Home to untapped natural landscapes, luxury hotels, exotic beaches and flocks of flamingos, Ajman has a lot on offer, however, it is a lack of awareness that the tourist board wishes to tackle in the upcoming year.

Ian Scott, UK director of Ajman Tourism, said: “The UK office only opened about a year ago, we’ve got a lot of work to do in terms of basic education, awareness and trade, so we’re not here to announce new things. We’ve done a lot this year with FAM trips and so on, and we have to keep that up. Agents know Dubai and Abu Dhabi, but they don’t realise that half an hour away from Dubai airport is Ajman, and it has a lot going on and a lot on offer.”

An ambitious addition to the emirate is the Heritage Village. Set to be a major tourist destination, the main goal of the project is to highlight the rich Arabian heritage of the emirate to visitors. Along with cultural reminders, the village will feature a plethora of trees and greenery to bring into focus the fact that Ajman is a region of natural beauty.

One of the main goals for Ajman in the upcoming year is to showcase this region to as many agents as possible, so that they can better sell to clients: “I came back from the first travel agent FAM trip to Ajman, where we had four to five agents included, this was a bit of a test for us,” continued the director. 

“We are planning on having one or two FAM trips next year, just to make sure agents have the first-hand experience. We will also continue to work with media partners, educate, be involved with more incentives and, of course, FAM trips are critical to us, because explaining is one thing but seeing the region is another. All the agents and tour operators we’ve taken to Ajman have loved it.”


More News...

Haven offers savings up t…

Haven offers savings up to 40% off on 2020 summer breaks

Haven is offering up to 40% off UK coastal breaks in summer 2020.

Manchester Airport reveal…

Manchester Airport reveals progress made on £1bn transformation programme

Manchester Airport has revealed the progress made on its £1 billion transformations with several months to go until it opens its new terminal.

Become a Saga Star and en…

Become a Saga Star and enjoy a range of benefits

Saga has announced a new programme which will see a group of travel agents become ‘Saga Stars’, benefitting from a raft of rewards and prizes.

Hotelbeds and easyJet hol…

Hotelbeds and easyJet holidays sign strategic partnership

Hotelbeds has signed a strategic five-year accommodation supplier agreement with easyJet holidays.

CMV introduces two more c…

CMV introduces two more cruise ships for 2021

Cruise and Maritime Voyages (CMV) has announced the acquisition of two more cruise ships to join its ocean fleet - increasing to eight cruise ships in 2021.

CMV offer agents the chan…

CMV offer agents the chance to get on board in 2020

Cruise and Maritime Voyages is announcing 28 opportunities for the travel trade to visit five of their cruise ships in 2020.

TUI UK launches winter 20…

TUI UK launches winter 2020 programme with holidays to Sharm El Sheikh

TUI has announced its winter 2020 programme with the reintroduction of holidays to Sharm El Sheikh.

Jumeirah Group adds Capri…

Jumeirah Group adds Capri Palace to its international portfolio

Jumeirah Group has announced it has been appointed to operate and manage the renowned Capri Palace in Italy.

Princess Cruises offers t…

Princess Cruises offers trips from £499 and onboard savings package

Princess Cruises has announced its ‘best sale ever’ for Wave with prices starting at £499 per person and a £50 deposit available.

Explore's 'Treasures of J…

Explore's 'Treasures of Jordan' trip see 76% rise in bookings

Explore has seen bookings for its Treasures of Jordan trip increase by 76% year-on-year in 2019.

Malaysia Airlines and Tou…

Malaysia Airlines and Tourism Malaysia host a mega fam

Malaysia Airlines and Tourism Malaysia have taken a collective of their key travel trade partners on a tour of Malaysia with a mega fam trip, in preparation for Visit Malaysia...

CLIA is hosting Facebook …

CLIA is hosting Facebook Live online training on expedition cruises

CLIA UK & Ireland will host its first-ever evening Facebook Live training event on Tuesday, December 3.

Prev Next

twn Are you sure that you want to switch to desktop version?