Kivu Adobestock Christophe Fouquin

WTM UPDATE: Visit Rwanda urges agents to sell "more than just gorillas"

Visit Rwanda is promoting the east African country to travel agents as a destination offering a wide range of experiences for tourists.

While promoting itineraries whereby visitors can see the gorillas is important, the tourist board is keen to raise awareness with agents about a wide range of attractions across the entire country. This includes two new luxury properties from One&Only - Nyungwe House offers high-end holistic holidays in the Nyungwe Forest Reserve, while the property at the Volcanoes National Park is scheduled to open at the end of 2019, offering wildlife experiences in a luxury setting.

A camping property in the Akagera National Park is part of Rwanda's drive for sustainable tourism, which is a reflection of the country's wider values for the environment, having banned plastic bags in 2006. The campsite in the national park is 100% plastic-free and the accommodation is tents, each of which sleeps six people.

For the Lake Kivu region, the focus for Visit Rwanda is on promoting adventure tourism as well as relaxation.

"It's about raising awareness with agents," said a spokesperson for Visit Rwanda. "The country can be sold as a whole package."

For 2019, Visit Rwanda is planning fam trips in February and March, one with a luxury focus and one with a four-star focus. There will be announcements on roadshows, events and webinar-based training in 2019 as well.


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