Visit Joursey

Visit Jersey adapts marketing strategy to cope with coronavirus

Visit Jersey has seconded staff to the Government of Jersey marketing team and Jersey Business, the island's one-stop shop for business advice and support during this crisis.

In a statement, the tourism board which celebrated its fifth birthday at the end of March, said that Jersey's "immediate marketing efforts have been hugely scaled back to a gentle conversation only ... but we are thinking of the future when the time will be right to share optimistic messages about travel and Jersey."

An online hub has been created so that those on the island can see what can still be enjoyed during lockdown, as well as a way for potential visitors to check out the attractions and sights. This can be found at www.jersey.com/little-community-big-support

Additionally, the Government of Jersey website is providing coronavirus updates relevant to the island.

Image credit: Petr Kratochvil


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