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UK’s first Aussie Specialist Ambassador picked for Tourism Australia fam

A travel designer from Austravel has been chosen as the United Kingdom’s first-ever Aussie Specialist Ambassador and will join the fam of a lifetime Down Under next month.

Matt Doidge submitted a winning video pitch and beat a rigorous vetting process to be announced as the UK’s Aussie Specialist Ambassador by Tourism Australia. He will join eight fellow Aussie Specialist Ambassadors from regions around the world on a fam to Australia in March, with a camera crew to capture their experiences, which will be shared with other travel sellers.

Commenting on his win, Matt said: “My lifelong love of travel was born at 19 on my first trip around Australia – now, 12 years later, my dedication to travel continues unabated and my enthusiasm for Down Under is stronger than ever. I cannot wait to meet other Aussie Specialist Ambassadors who share this passion and to ultimately help UK travel agents book amazing Australian adventures for their customers.” 

Sally Cope, Tourism Australia’s regional manager for UK and Northern Europe, said: “We are very proud to appoint Matt Doidge as our first-ever ASP Ambassador and have no doubt his experiences will inform and inspire agents in the United Kingdom. The Aussie Specialist Program is a must-have tool for any agent selling Australia – it gives advisers exclusive access to bespoke training modules and sales resources, travel offers from Australian operators, invitations to attend exclusive Australian events and regular product updates and training webinars.” 

Noting how important frontline travel agents are in the travel distribution system, the tourism board’s managing director, John O’Sullivan, added: “These Aussie Specialist Ambassadors will come Down Under and have a fantastic time experiencing our world-class tourism products and share their enthusiasm and insights with other travel sellers in their home market. We hope content created by the Ambassadors will help other Aussie Specialists improve their product knowledge, encourage more frontline travel sellers to sign up to the program, and ultimately help more people book fantastic Australian holidays.”

To find out how to enrol onto the Aussie Specialist Program and extra benefits go to

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