First Choice mums over mates trend

Twenty-something Brits are choosing mums over mates for their next holiday

More than three quarters (79%) of twenty-somethings are choosing a holiday with their parents over a break away with their mates, according to a research carried out by First Choice.

This is similar to the boomerang trend of young adults moving back home with their parents.

The study of young adults aged 20 – 30 found that a quarter (23%) pick a holiday with mum and dad to help relieve their bank balances, and nearly one in five (18%) use what they save on parent-funded family holidays to have additional holidays throughout the year with friends and partners.

The research found that three quarters (75%) of parents covered some of the costs for their adult child to join them on a multi-gen holiday, with ‘the bank of mum and dad’ forking out an average of £371 per adult child. However nearly a third (29%) said they funded the entire holiday, all expenses paid.

A quarter (24%) admitted to holidaying with mum and dad so they can enjoy the finer things in life, experience a more luxury hotel, or explore a new or exotic location they would otherwise not have been able to afford.

In the past year alone, 43% of young adults enjoyed a holiday with their parents. The study also found that more than a quarter (27%) of the always-on generation confessed to choosing to holiday with their parents to avoid the pressures of having to party or “look good” on a holiday with friends.

Also, a third of parents said they tried an exotic or long haul destination thanks to the influence of their adult children – with the USA, Egypt, Thailand and Croatia topping the list of destinations they are considering or have been to, instead of old favourites such as Spain and France.

Katie McAlister, chief marketing officer for the tour operator, said: “It’s really interesting to see just how many young Brits are choosing to holiday with their parents, to reconnect and spend quality family time together. We are seeing more families than ever looking to travel together, taking the opportunity to explore far-flung locations and try out exciting activities as a family. We pride ourselves on offering all-inclusive holidays to suit everyone, no matter the family set-up – jam-packed with legitimate reasons to brag. We’re thrilled to have Chris and Kem back on board this year to show holidaymakers how to have the ultimate brag-worthy holiday, but this time with their mums in tow, making it a real family affair.”

 


More News...

London Luton Airport and …

London Luton Airport and Abellio announce launch of express rail service

London Luton Airport (LLA) has announced a new partnership agreement with Abellio, which will operate the East Midlands Railway for the next eight years.

Vietnam Airlines is offer…

Vietnam Airlines is offering one-way tickets to Vietnam from £355

Vietnam Airlines has announced special promotional fares for one-way ‘Economy Lite’ tickets to Vietnam when booked by August 31.

Vietnam Airlines flies it…

Vietnam Airlines flies its first Boeing 787-10 Dreamliner

Vietnam Airlines has taken delivery of the first of eight Boeing 787-10 Dreamliner aircraft via lease from Air Lease Corporation.

MSC Cruises announces two…

MSC Cruises announces two ships to South Africa for 2020/2021

MSC Cruises is bringing two ships to South Africa’s shores in the 2020/2021 cruise season. 

Explore launches Agent Sa…

Explore launches Agent Sales Guide

Explore has launched another dedicated tool for travel agents, this time in the shape of an Agent Sales Guide which aims to provide help and guidance to travel agents selling...

Regent Seven Seas Explore…

Regent Seven Seas Explorer to feature in new Channel 5 documentary

Regent Seven Seas Explorer is going to be showcased in a four-part documentary, 'Behind the Scenes', airing on Channel 5 in the UK starting Friday, August 23 at 9 pm.

Hurtigruten introduces th…

Hurtigruten introduces three new hybrid-powered cruise ships

Hurtigruten is transforming three vessels to hybrid-powered expedition cruise ships.

Brits visiting Namibia fo…

Brits visiting Namibia for wildlife viewing and hiking activities

Namibia Tourism Board has revealed findings from a research on the UK outbound market which shows 33% of UK visitors to the country booked their visit via a travel agent...

Help clients to discover …

Help clients to discover the 'Treasures of Egypt'

Discover Egypt is encouraging agents to tap into the excitement generated by the historian Professor Bettany Hughes' new series 'Treasures of Egypt', presented on Channel Five. 

Olympic champion Jazz Car…

Olympic champion Jazz Carlin opens waterpark at Haven’s Seashore Holiday Park

Double Olympic silver medallist Jazz Carlin has officially opened the Shore Water park at Haven’s Seashore Holiday Park.

Scenic Eclipse sets sail …

Scenic Eclipse sets sail on maiden voyage from Reykjavik to Quebec

Scenic Eclipse, billed as the world's first discovery yacht, has set sail on its maiden voyage from Reykjavik to Quebec. 

Ponant is taking payments…

Ponant is taking payments in Sterling for travel agents and operators

Ponant has started taking payments in sterling for all new bookings made after July 29, which applies to all of its UK trade partners.

Prev Next

twn Are you sure that you want to switch to desktop version?