Prestige Holidays has launched the first of its new look brochures – a bright pink dedicated Canaries programme that includes British favourite, Fuerteventura, for the first time.

The independent operator has moved away from the traditional picture led front cover to modern and distinctive brightly coloured covers that will stand out on agent brochure racks.

Inside, the new Canaries brochure is formatted to make it much easier to read. There are bullet points on each hotel highlighting the facilities and location for each, making it easy for agents to quickly identify key selling points and determine which type of clients each property would suit.

The operator's chairman and managing director, John Dixon, said: “Trade support is key to our business. An important consideration in the redesign was to ensure that our brochures were as trade-friendly as possible and that they were easy to identify.

“We are now very much a specialist operator and the Canaries is the first of eight dedicated brochures that will be produced in this new agent-friendly format.’’

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