Tourism Fiji brings ‘Bula Spirit’ to the world

Tourism Fiji has launched a new global brand campaign for 2019, building upon the destination’s current brand messaging, ‘Where Happiness Finds You’, while showcasing the breadth of experiences available to visitors.

Independent research undertaken in Tourism Fiji’s key markets revealed that target audiences were aware of Fiji’s natural beauty and environment, but weren’t as aware of the variety and quality of experiences available throughout the destination.

The campaign assets have been developed to demonstrate that the Fiji brand goes beyond just relaxation by highlighting Fiji’s ‘Bula Spirit,’ and emphasising the range of unique experiences that are offered throughout it’s 333 islands, with powerful imagery designed to evoke an emotive response and create real interest in the destination.

Matthew Stoeckel, CEO for Tourism Fiji, said: “Fiji is famous for its stunning environment, world-class resorts and of course its hospitality. The new creative assets also showcase the wide range of experiences within the destination while continuing to showcase Fiji’s stunning landscapes and sharing the ‘bula spirit’ of Fiji, which makes it the place where happiness truly finds you.”

In addition to the revamped global assets, the tourism board is developing a new website which will share personal stories through video, featured blogs and listicles.

To check out the new video click here.


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