Tourism Australia to deliver new trade show in London

Australia’s wildlife encounters, luxury experiences and unique adventures will be on show at the first Australia Marketplace - UK & Europe trade show to be held in London later this year.

Announced by Tourism Australia, the inaugural event will see up to 130 sellers including inbound tour operators, key airline partners, new Australian products and established Aussie tourism businesses meeting face-to-face with approximately 100 buyers and will cater for specific market interest and segments such as youth travel, premium experiences, wildlife and adventure travel. The Australia Marketplace will also be open to product managers, marketing managers and frontline sellers.

Sally Cope, the tourism board’s regional manager for UK & Northern Europe, said: “The new Australia Marketplace will highlight the very best of what Destination Australia has to offer and with visitor numbers from the UK and wider Europe at near record levels, it is the right time to launch this event and build on current momentum.

“The UK remains one of Australia’s largest tourism markets and continues to show resilience in the face of current local uncertainty. Tourism Australia sees this as a key moment to work closely with the travel trade to create new and lasting opportunities for visitation from this market. The UK trade has remained highly engaged with Australian industry partners and the new Australia Marketplace, alongside our Aussie Specialist Training Programme and will allow these strong ties to continue to flourish.”

The event will be held annually over two days in the last week of October at a central London venue with an evening gala event at Australia House. An announcement of the exact dates for the 2019 event and venue details will be made in May.


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