Titan Travel Bellejour

Titan Travel busts river cruise myths

Earlier this year, Titan Travel carried out research to get a better understanding of how its customers perceive river cruising.

Among the results, it found that the river cruise market remains relatively unsaturated with 28% of respondents confirming that they have never been on a river cruise, suggesting that a large number of UK travellers might hold some preconceptions around the product which is influencing their holiday choices. 

To encourage them to consider river cruising, the tour operator selected a group of anti-river cruise travellers from the survey - including couples, solo travellers and ocean cruise devotees - and offered them a five-night voyage along the Rhine onboard MS Bellejour.

The campaign was designed to provide first-hand customer insight and to see whether their opinion on river cruising would change following the trip. A camera crew on board was able to capture each traveller's honest assessment of their first river cruise experience.

Andy Squirrell, managing director of the tour operator, said: "We're thrilled with the results of our recent myth-busting campaign. It was an absolute joy to see a group of travellers who had never considered river cruising before embrace the whole experience and challenge their own perceptions of what river cruising can offer.

"As well as debunking a number of river cruise misconceptions, we wanted to highlight that holidaymakers shouldn't let any preconceived ideas stop them from trying a different holiday experience. Travelling outside your comfort zone, visiting a destination you wouldn't normally consider, or opening yourself to new experiences is one of the greatest thrills travel can provide. With Titan, guests can embrace these new travel adventures with the assurance and comfort that they're in trusted hands, travelling as part of a group led by destination experts."

Each week throughout August, Titan will be unveiling two new videos from the campaign that expose different elements of the cruise and showcasing exactly what each participant thought.

For more information go to www.titantravel.co.uk/holiday-types/river-cruising or to check out the videos go to the company’s YouTube channel:https://www.youtube.com/user/TitanTravel

 


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