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The rise of staycations expected to continue over summer 2019

More British holidaymakers are choosing to stay close to home this summer instead of travelling abroad as the trend for staycations continues to grow, according to data gleaned from booking details and online travel searches by British consumers.

Different factors have been cited for this trend, such as uncertainty around Brexit, along with last summer’s warm weather. Figures from the Office for National Statistics state inflation in is rising again after five months of decline, with economists predicting inflation to rise above the Bank of England’s two per cent target this year and even further in 2020. Although wages continue to grow above inflation, average earnings growth dipped to 3.4% in January from 3.5% in December 2018. Higher inflation combined with weaker earnings could leave British travellers more cautious around their disposable income, which may be informing how consumers are spending their travel budgets.

“We are already seeing a rising trend of British holidaymakers opting to have a staycation in the UK this summer with a 33% year-over-year increase in searches and bookings for trips within the UK between June and September. Additionally, there is a 13% increase in British holidaymakers booking UK hotels this summer compared to last year,” said Matthieu Betton, European general manager at Sojern, a digital marketing company for the travel industry.

“This trend is currently based on early bookers and as we get closer to the summer holiday period we will be able to observe whether or not last-minute British holidaymakers cause a surge in this staycation trend.”


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