The impact of British TV series on UK travel

As British TV series take over primetime viewing slots, new research by Snaptrip.com reveals how their iconic filming locations are raising the profile of destinations across the UK, from West Bay in Dorset to Castle Ward in Northern Ireland.

The last minute cottage provider took an in-depth look at Google Trends data to discover the most popular holiday locations that have featured in some of the biggest British TV shows.

It found that filming locations are seeing a huge spike in interest after an episode is aired, as people clamour to see where the scenic beach shots from Broadchurch and action packed Game of Thrones storylines are filmed.

Of the fan favourites analysed, the TV shows which are proving the most influential are Broadchurch (West Bay, Dorset); Downton Abbey (Highclere Castle, Hampshire); Sherlock (221B Baker St, London); Wolf Hall (Penshurst Place, Kent); and Call the Midwife (Chatham Historic Dockyard, Kent).

Other TV hotspots which have been drawing in tourists are Stanley Dock in Liverpool, which featured in the season one finale of Peaky Blinders and Lancaster House, which doubled up as Buckingham Palace in Netflix's The Crown. Based on the analysis, the company predicts locations including Formby Beach, Merseyside, which is set to feature in the new series of Peaky Blinders, and Loch Ness, which is the backdrop for ITV drama The Loch, will feel the benefit of primetime exposure.