Spreading the message of #SeeSouthScotland

A special event to celebrate tourism in the south of Scotland was held at Scottish Parliament.

More than 100 tourism businesses from the Scottish Borders and Dumfries & Galloway attended the event to learn more about the See South Scotland campaign. The campaign was launched by VisitScotland in October last year to promote the south of Scotland as a tourism destination to key UK and European markets.

Bringing Dumfries & Galloway and the Scottish Borders together as one for the first time, #SeeSouthScotland focuses specifically on the region’s world-class coastal and forest activities, dark skies, walking, cycling and the Galloway & Ayrshire UNESCO Biosphere.

Guests at the event heard from Joan McAlpine MSP (member for south of Scotland) and Rachael Hamilton MSP (member for Ettrick, Roxburgh and Berwickshire), VisitScotland’s regional leadership director Paula Ward and cabinet secretary for Culture, Tourism and External Affairs Fiona Hyslop about some of the most recent campaign collaborations and activities. This included news of direct mail packs issued to approximately 25,000 households in the north of England and London featuring inspiring spring getaway ideas to #SeeSouthScotland and digital marketing activity delivered in partnership with P&O Ferries.

Fiona Hyslop commented: “This South of Scotland event was a fantastic opportunity to celebrate the unique stories and attractions that can be found in the region. “The South of Scotland has a lot to offer both domestic and international tourists which is why the Scottish Government is working to support the region and help it grow and attract even more visitors by funding projects that are promoting sustainable tourism and adventure tourism as well as providing £500,000 of additional funding to VisitScotland for the #SeeSouthScotland campaign.”

For more information go to www.visitscotland.com/campaign/see-south-scotland


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