39663350295 024c537c6a o

Social media drives new bookings during lockdown at Co-operative Travel

The Personal Travel Agents at Co-operative Travel is reporting a significant rise in new holiday bookings, especially generated via social media.

The past four weeks have seen social media take the highest share of bookings for the first time in the homeworking business’ eight-year history.

Last week (week ending May 16), 57% of all bookings made by agents from the homeworking division of Midcounties co-operative were from new enquiries. These bookings were not re-books of cancelled or postponed travels, but entirely new holiday enquiries. This figure has remained over 50% for the past four weeks.

The Personal Travel Agents at Co-operative Travel has reported that social media took the highest share of bookings for the first time ever, for four consecutive weeks, with Facebook proving to be the most popular channel by far. In week ending April 26 2020, social media took the highest share of new bookings for the first time ever at 42%, before steadily increasing over the past four weeks to 50%.

Sheena Whittle, head of personal travel agents at Co-operative Travel, said: “We’re reinforcing to our agents that they should balance caring for their customers who need re-booking with keeping their advertising going to find new customers.”

“We’re aware that many of our customers are taking a hit financially at the moment and we need to be sensitive to that when we engage with them on social media, but there does seem to be an appetite for holiday deals as customers dream of their post-lockdown adventures.”

During this quieter period for new enquiries, The Personal Travel Agents at Co-operative Travel has been encouraging agents to prepare them for the upturn in sales again. The #BusinessSpringClean tool kit of tasks includes refreshing information on website pages, a sweep of their customer database, refreshing plans for local marketing activity and social media training, such as using Facebook Stories and Lives for marketing purposes.

Its management team is also keeping agents well-connected via their virtual office. There is also a strong focus on well-being support and advice via a new central online resource that houses all agent-relevant information on the COVID-19 crisis. 

Image Credit: Stock Catalog/Flickr


More News...

UNWTO launches global gui…

UNWTO launches global guidelines to reopen tourism

The World Tourism Organization (UNWTO) has released a set of guidelines to help tourism sector emerge stronger and more sustainably from COVID-19.

Cruise Croatia unveils pr…

Cruise Croatia unveils private cruise services

Cruise Croatia has launched a brand new private cruise around Croatia’s hidden gems for 2021.

Celebrity Cruises continu…

Celebrity Cruises continues agent engagement series

Celebrity Cruises continues its various trade programmes, aiming to support travel agents to stay engaged and feel connected during COVID-19

Egypt tourism gearing up …

Egypt tourism gearing up for reopening hotels post-lockdown

The Egyptian Ministry of Tourism and Antiquities has devised a set of guidelines to be followed by all hotels after reopening post-lockdown in June

RCL Cares partners with e…

RCL Cares partners with everywoman to add trade resources

Royal Caribbean Cruises Limited, the parent company of Royal Caribbean International, Celebrity Cruises, Azamara and Silversea Cruises, has partnered with everywoman to add resources to online agent hub RCL Cares

Celebrity Cruises offers …

Celebrity Cruises offers five-day flash sale

Celebrity Cruises is offering five-day flash sale for guests to give more flexibility and choice while booking a holiday.

Fred. Olsen Cruise Lines’…

Fred. Olsen Cruise Lines’ four ocean ships move to Babcock’s Rosyth facilities

Fred. Olsen Cruise Lines’ four ocean ships are moving to Babcock’s Rosyth facilities from May 28 to allow more efficient running of the vessels.

Japan set to reignite dom…

Japan set to reignite domestic tourism

Japan has lifted its nationwide state of emergency this week and launched its first phase in recovery.

Travel industry groups ex…

Travel industry groups express concerns about quarantine

Travel industry leaders have given mixed responses about the new quarantine policy for all fliers who land in the UK, released by Home Secretary Priti Patel

Brand USA continues weekl…

Brand USA continues weekly webinar

Brand USA Discovery programme continues weekly webinar and quiz series each Thursday.

Emilia Romagna takes ‘Mot…

Emilia Romagna takes ‘Motor Valley’ museums and Via Emilia online

The Italian region of Emilia Romagna has taken its ‘Motor Valley’ museums and its iconic Via Emilia online for everyone to enjoy from home.

Guggenheim and Bilbao Fin…

Guggenheim and Bilbao Fine Arts Museum to reopen next month

The Guggenheim Museum Bilbao and the Bilbao Fine Arts Museum will open their doors to visitors from June 1, with complementary opening hours seven days a week, for maximum accessibility

Prev Next

twn Are you sure that you want to switch to desktop version?