singapore airlines new

Singapore Airlines modernises booking process through NDC

Singapore Airlines will provide a wide range of fares and personalised content to its travel trade partners in Europe from August 2020.

This comes via an expansion of the airline's KrisConnect program, which leverages new distribution technology to make available improved content and functionality through partner platforms.

KrisConnect Programme will be launched in Europe first in Germany, Switzerland, the Nordics, France and Benelux in August and will be followed by the United Kingdom and other countries in September. Thereby the airline ensures to deliver an enriched experience to customers, a wider range of fares and personalised content to its travel trade partners.

The programme leverages Application Program Interface (API) technology, including the industry-developed New Distribution Capability (NDC) standards.

Travel agencies that participate in the programme will benefit from improved speed-to-market, access to the widest range of fare products including personalised content, and the ability to offer customised products to their customers, such as bundled packages and negotiated fare deals. This in turn elevates the booking experience for customers through increased levels of personalisation and recognition of KrisFlyer frequent traveller status.

The airline will make content available through traditional Global Distribution System partners such as Amadeus, Sabre and Travelport, as well as new technology partners such as, Aaron Group, ATRIIS, HitchHiker, PKFARE, Travel Boutique Online, Travelfusion, TravelNDC and Verteil Technologies.  

In addition, the airline will soon launch a new travel agent portal, AGENT 360, which will allow travel agents direct access to contents via the KrisConnect Programme.

Campbell Wilson, senior vice president sales and marketing, said: “We are pleased to be working closely with our industry partners to introduce new technology, and more importantly, the new products and service such technology enables, to better meet the needs of our customers.”


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