Shearings Holidays has launched a dedicated eight-page family brochure, showcasing a selection of products in the UK and Europe for families and multi-generational customers.
Packages are available for key attractions such as Cadbury World, Warner Bros. Studio Tour of London ? the Making of Harry Potter, Disneyland Paris, Efteling Theme Park and more. For each of the holidays featured, the operator has made recommendations of the age group that they are most suitable for. These are Tiny Tots (zero-four years), Juniors (five-ten years) and ten plus.
There are also details of what is included in each package, such as tickets and excursions, to demonstrate the value these products offer. In the UK, coach travel is the transport of choice, but the European products offer additional travel options such as flights from regional airports and rail options.
Jane Atkins, managing director for the company, said: ?This new programme is very much focused on attracting multi-generational customers and features short breaks and holidays that the whole family will enjoy. We know our core customers are very loyal to Shearings Holidays and these new family products will allow them to take their children and grandchildren away with a brand they know and trust.
?The brochure features a range of short breaks that are the perfect length for grandparents who want to take the grandchildren away, giving the parents a few days rest at home. There are also longer holidays available such as Lake Como and cruises with A-ROSA, for when all generations travel together.?
A small supply of brochures will be sent to agents over the coming weeks and the operator?s agent toolkit has been updated with relevant collateral for agents to download and use at shearings.com/toolkit
