Saga Travel The World is Waiting to Meet You campaign

Saga Travel launches new travel campaign

Saga Travel has launched a new advertising campaign and the new creatives are supported by primetime advertising for the first time.

The campaign is told through the stories of three global characters. The films, rather than focusing on destinations instead showcase the lasting impact travellers have on the people they meet when travelling.

Stuart Beamish, Group chief customer officer, said: “This is a very exciting new approach for Saga.  Rather than showcasing individual travellers and destinations, by contrast, our travel campaign flips the focus and celebrates the immensely powerful mark we all leave on the people we meet, whatever age we are, and wherever we go around the world. This idea is captured in the campaign line, ‘the world is waiting to meet you’.”

The three spots shot on location feature global citizens regaling their stories, in their native language, of the Saga travellers they have met. Mongolian Eagle Hunter Ahelbek retells the story of Charlotte ‘who danced till her shoes fell apart’, while Norwegian Sami lady, Mary-Sarre, laughs about how Brighton couple Peter and Amy ‘had her singing musicals!’, and finally Spanish Guitar playing Pepe who sings of lively Molly from Exeter ‘who broke his heart’. 

Each film, directed by Siri Bunford, celebrates the rich experience of travel. 

Beamish continued, “I am thrilled that together we have produced such an emotive, powerful campaign and I can’t wait to see it in the market.”

Guy Moore, creative director at VCCP said: “Saga is often thought of as a gentle, all cruise ships and silver hair brand. Which is not the truth. So it was time to change the conversation and define Saga not by age, but by energy and vivacity.

“Featuring only the people they have met on their travels with the line ‘The world is waiting to meet you’ you’d be forgiven for thinking Charlotte, Molly, Peter and Amy - the subjects of our stories - were in their 20s or 30s, because age is only a number!”

Campaign launches at the end of December with TVC launching on January 4, 2019 in a primetime slot at 9.31pm..

The three spots can be seen here:

Cruise - https://youtu.be/U446CuVp7Is

Worldwide - https://youtu.be/KmMhBiWXQcs

Europe - https://youtu.be/DmycblZXeno


More News...

Haven launches new Pod ac…

Haven launches new Pod accommodation at Rockley Park

Haven is now offering new boutique two-bedroom Pods which are available for guests to book now at Rockley Park in Poole.

Twenty-something Brits ar…

Twenty-something Brits are choosing mums over mates for their next holiday

More than three quarters (79%) of twenty-somethings are choosing a holiday with their parents over a break away with their mates, according to a research carried out by First Choice.

Intrepid invites travelle…

Intrepid invites travellers for a one-off trip without knowing the itinerary

Intrepid Travel has opened applications for its one-off ‘Uncharted Expedition’ that will see 12 travellers take on a 3,500 kilometre trip across three borders and four countries into the unknown.

Travel agents to play int…

Travel agents to play integral part in forward LATA strategy

More travel agent engagement and providing them with the tools they need to confidently sell Latin America is a key component of The Latin American Tourism Association’s (LATA) plans for...

European Waterways' 2020 …

European Waterways' 2020 Magna Carta cruises feature 'Downton Abbey' Castle

European Waterways has opened bookings for the 2020 season of Magna Carta hotel barge cruises which also include a tour of the Highclere Castle, featured in 'Downton Abbey' film that...

Scandinavian Airlines to …

Scandinavian Airlines to launch Newquay – Copenhagen summer route

Scandinavian Airlines (SAS) is launching direct flights from Newquay to Copenhagen later this month.  

Jewel Changi Airport's Ca…

Jewel Changi Airport's Canopy Park attractions now open to public

The final phases of Jewel Changi Airport, its Canopy Park and the Changi Experience Studio, opened to the public on Monday.  

Scenic opens escorted tou…

Scenic opens escorted tours summer sale

Scenic's escorted tours summer sale is now on and holidaymakers can enjoy great offers across a range of five-star itineraries.

Acacia Africa asks agents…

Acacia Africa asks agents to support its green message

In line with the Tanzanian government's decision of banning plastic bags (as of June 1), Acacia Africa has signed up to help their local suppliers in a bid to limit...

Riviera Travel takes 24 a…

Riviera Travel takes 24 agents to experience 'Douro Valley to Lisbon' tour

Riviera Travel took 24 travel agents on a fam trip last week to Portugal to make them experience its 'Douro Valley to Lisbon for Solo Travellers' seven-night tour.

Princess Cruises launches…

Princess Cruises launches £1 deposit day

Princess Cruises is giving holidaymakers the chance to secure a cruise for just a £1 deposit per person - for one day only - on June 12.

Co-operative Travel unvei…

Co-operative Travel unveils new-look store in Kidlington

Co-operative Travel has unveiled a new-look branch in Kidlington, Oxfordshire which saw the overhaul of the travel agency and it’s neighbouring Co-operative Food store last month.

Prev Next

twn Are you sure that you want to switch to desktop version?