The Catalan Tourist Board has opened registrations for Buy Catalunya, its major tourism showcase for the travel trade, which takes place from September 25-29.

The event combines a B2B workshop with a mega fam trip and gives attendees the opportunity to meet with a wide variety of Catalan tourism companies.

To mark 2018 as Catalonia’s Year of Cultural Tourism, this year’s event will shine a light on the region’s famous cultural product. Focus will be on the range of world-leading cultural stories, events, traditions and attractions across the region – from ancient Roman remains to Surrealist and Art Nouveau architecture, UNESCO world heritage sites to its dynamic modern art scene. The event will also highlight the diversity of holidays on offer for all audiences across core product themes including cultural tourism, gastronomy and wine tourism, adventure, outdoor activities and nature, family holidays and city breaks. 

The workshop is followed by a mega fam trip where attendees will be given seven different three-day itineraries to choose from. Six of the routes are based on a series of new routes specially created by the Catalan Tourist Board for 2018 and designed to showcase the cultural wealth, heritage and landscapes across the region, as well as the famous Catalan gastronomy and wines.

The itineraries range from following the Mediterranean Coast to the path of the Pyrenees, discovering the inland heritage to visits to vineyards and monasteries, small historical villages and Barcelona’s famous city product. The seventh itinerary will focus on accessible tourism.

Aicard Guinovart, director UK and Ireland at Catalan Tourist Board, said: “The United Kingdom is the second largest source market for tourism in Catalonia so it is incredibly important to us to host UK operators and agents in the region and show them what our region has to offer this year. In 2017, Catalonia welcomed over two million British tourists - the strongest year of the decade for British visitation to the region and a 4.9% uplift on 2016. We hope that by working closely with the UK and Irish travel trade to grow this even further this year.”

For more information visit and to register (by June 25) see

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