With four distinct hotel brands under its stewardship, RCD Hotels is making significant strides both in its property expansion and in attracting increasing numbers from the UK.
Initially, the ?pioneers of all-inclusive within the Hard Rock brand? with its Hard Rock Hotels All Inclusive portfolio in Mexico and the Caribbean, the evolution of the company has seen RCD Hotels develop Unico 20?87? Hotel Riviera Maya along with the iconic Eden Roc and Nobu brands in Miami Beach.
The Hard Rock All-inclusive portfolio of Punta Cana, Riviera Maya, Cancun and Puerto Vallarta bring a combined total of 4,000 rooms with an occupancy rate reportedly averaging 86% upwards throughout the year. In tandem the UK market has also been seen to be increasing year on year, up by 35% for 2018. Responding to this demand the Hard Rock All-inclusive brand is to expand and open the Hard Rock Hotel Los Cabos in the first quarter of 2019.
Developed with an aim to take the all-inclusive product concept to the next level, UNICO 20?87? has further enhanced its gastronomy programme with rotating celebrity chefs and daily cookery classes including sushi making, Focacia Making and sessions that incorporate local flavours. Moreover, the property has expanded its local all-inclusive programme with the addition of new excursions and on property activities bringing a local and authentic flavour to guests including ?Wine and Art?, ?Tequila Tasting?, and ?Astronomy and Wine?.
Tracey Dyson, UK regional sales director at RCD Hotels, said: ?Travellers are becoming a lot more adventurous. They want to learn about the culture, the food, the mixology, the art; all of that is important and I think you get that whole feel within UNICO. Most of everything within the hotel has been sourced locally, your host is a wealth of knowledge telling you where to go if you did want to eat out or find a beach - they are there to give and share that local knowledge with you. What we?ve found is that where we initially went in to attract young affluent travellers, we're actually seeing an age range that?s off the radar; we?re seeing guests from 18 to 80 and everyone seems to enjoy it.?
In the USA, Eden Roc Miami Beach recently benefitted from a $250 million make-over, creating a Beach Cosmopolitan concept and fusing influences of the Miami city scape and its world-famous beach into the hotel?s rooms, public spaces, restaurants and health and fitness programmes. It?s been a strong year for the property with an average occupancy of 82% this year to date and a significant increase in UK trade sales.
The second tower shared with this property encompasses a five-star Nobu hotel, which has been in development over the last three years and designed with a Japanese beach house vibe. The brand will also be expanding with a standalone Nobu in Los Cabos next to the Hard Rock opening in the first quarter of next year and in July a Nobu in Chicago.
