Premier Holidays has launched its Big Channel Islands summer campaign after seeing an increase in demand following the announcement of the general election.

The operator’s bookings for the Channel Islands have increased by 18% in the intervening period between now and when the election announcement was made on April 18.

To meet the demand, the operator has unveiled a selection of special offers to Jersey and Guernsey valid for travel throughout the summer months and into early autumn. The campaign also features last minute deals for travel in May. The offers include added value, from free half-board to free room upgrades.

Travel agents can earn £5 in shopping vouchers for every inclusive Channel Islands booking. Posters and images showcasing the range of activities and sights on both islands are available to download from the operator’s website to enable agents to promote the campaigns in their branches and on social media.

As part of the build up to the campaign, the company held two fam trips to Jersey in March and April for agents who had never visited the island.

Dave Kneale, national sales manager for the operator, said: “Our UK portfolio has been selling well this year and we are focusing heavily on our core Channel Islands product and giving it a big push for the summer months. “With all the uncertainty surrounding Brexit, the general election and other worldwide events, the Channel Islands make the ideal stay-at-home holiday for families and couples, while providing a continental feel at the same time.”

For more information visit trade.premierholidays.co.uk or call 0844-493 7444.

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