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Portuguese Tourism Board launches the #CantSkipHope campaign

The Portuguese Tourism Board has transformed the communication of the tourism destination from #CantSkipPortugal into #CantSkipHope, a message of hope for all during this time.

With this initiative, the Portuguese Tourism board wants to make everyone (tourists, tourism professionals and the Portuguese people) understand that this is the time to pause, refocus and join efforts so that we can move forward.

This is a message to the world, through a film with images that reflect the best of Portugal, the landscapes, the moments, the people and the monuments reminding people what awaits us if we all know to wait.

Luís Araújo, president of the Portuguese Tourism Board, highlights the message of the film: “Above all, we would like for this film to serve as an inspiration for a broader reflection and that it would also be an example of a country’s effort to raise awareness and unite everyone to overcome this difficult moment in human history.”

The video will be available through the VisitPortugal’s Social Media:

Youtube: www.youtu.be/70tcUNgd8IM

Facebook: www.facebook.com/122325156660/videos/221530645964338/ 


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