GRAND PALLADIUM SICILY MAIN STORY

Palladium goes all in for Sicily and Menorca

Palladium Hotel Group is set to launch the three all-inclusive hotels next summer.

Grand Palladium Sicilia Resort & Spa and Grand Palladium Garden Beach Resort & Spa are located on the Italian island of Sicily, and Palladium Hotel Menorca is situated on the Balearic Island of Menorca.

The Sicily properties will be unique as they will be the only all-inclusive properties on the island, Sergio Zertuche, the group’s chief sales and marketing officer told Travel Bulletin. Families will be the main target market for the Sicily hotels, as well as couples.

The announcement follows the opening of Palladium Hotel Costa del Sol, BLESS Hotel Ibiza and BLESS Hotel Madrid, all of which launched across 2019.

Mr Zertuche told Travel Bulletin that the company plans to continue working closely with agents, particularly through its Palladium Connect agent portal with the rewards programme for bookings.

He said there are also plans for a fam trip to Ibiza in May 2020 and he looks forward to welcoming more agents in the new year.


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