Gary Barlow P O Cruises yard visit

P&O Cruises announces Gary Barlow its new brand ambassador

P&O Cruises has announced one of the UK’s most successful musicians, Gary Barlow, as its new brand ambassador, with the partnership set to fuse music with travel experiences for guests on board.

Gary is a singer, songwriter, producer, musician and member of one of the biggest groups in British music history, Take That. His debut role will be as musical director of The 710 Club on Iona, the new P&O Cruises flagship to be launched in May this year.

As musical director of The 710 Club, Gary is set to make Iona’s intimate music bar the most exciting live music venue at sea. Showcasing an eclectic range of performances, curated to appeal to British music lovers, this late-night music venue will offer an opportunity for up-and-coming musicians to get their break.

He will also perform at Iona’s naming celebration which kicks off IonaFest, a floating festival which is a seven night cruise to the Norwegian Fjords from Southampton on July 4.

Paul Ludlow, P&O Cruises president, said: “We are immensely proud to have someone of Gary’s stature and talent working with us as brand ambassador. Gary’s impressive career speaks for itself and he will bring his vision and personality to our new The 710 Club; from guiding the resident band, selecting future performers and playlists and even shaping the interiors and signature cocktails.

“We’re excited that our guests can be a part of it and they will have the opportunity to watch Gary light up Iona’s theatre for some extraordinary performances in dazzling surroundings. This collaboration highlights our commitment to providing world-class entertainment on Iona that places music firmly at its heart.”

Gary added: “I want The 710 Club to be a celebration of great music and great talent. As its musical director, I want to give a unique experience for people who love music as much as I do.

“Music has been such a massive part of my life – and taken me on so many journeys and adventures. I’m hoping to pass this on to all the guests in my club.”

Gary will also join guests on two Iona holidays in 2020 for exclusive performances: Iona G018 departing Southampton on August 29 for the Norwegian Fjords and Iona G025 departing Southampton on October 31 for Spain and Portugal.

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