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Over half of millennials yearning for a digital detox holiday

Over half of millennials are looking to digital detox hoildays, according to a new research by RSM, an audit, tax, and consulting firm.

RSM's survey of more than 1,500 UK consumers carried out by 3GEM found that 53% of 25-34 year-olds said that they would consider a holiday offering a total break from their smartphones and tablets.

Travel operators are already responding to the growing demand, with many offering retreats with no wifi or mobile coverage. Some also offer spa treatments, forest bathing experiences, emotional therapies or activities such as yoga or cooking classes to cater to stressed-out millennials.

One enterprising hotel chain has also introduced 'social media sitters' who take over guests' accounts, posting updates and responding to comments. The service is designed to eliminate the stress of being inactive on social media.

Millennials also have the most diverse requirements when it comes to choosing a holiday according to the research. They are interested in foodie breaks, sporting holidays or wellness retreats over beach holidays.

Ian Bell, RSM's head of travel and tourism, said: "Our survey seems to contradict the notion that millennials are obsessed with choosing their holiday destination based on its instagrammability. Of course, this is true for some, but for many the idea of an off-grid experience away from the stresses of work emails, the 24-hour news cycle and social media one-upmanship is proving more of a draw. It might also reflect a growing awareness of the mental health benefits of switching off.

"Some travel operators are already responding to the trend, but we can see this sector of the market becoming increasingly important in 2019."


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