Norwich Norwich the City of Stories

Norwich announces launch of new 'City of Stories' brand

VisitNorwich announces the launch of a new brand called 'Norwich, the City of Stories' as part of a wider initiative to put the city 'on the map' as a top UK tourist and business destination.

City of Stories initially launched as a marketing campaign in 2014, and has since evolved into the brand due to a number of unique literary firsts: these include being awarded England's first UNESCO City of Literature (2012), University of East Anglia (based in Norwich) pioneering the MA in Creative Writing course (1970) and the city being home to the only National Centre for Writing in the country (2018).

It is also England's first UNESCO City of Literature, and home to 5% of the UK's indy publishers.

Caroline Mayers, head of marketing at Norwich Business Improvement District (BID) and VisitNorwich said: "We have a unique opportunity to make the most of VisitNorwich being part of Norwich BID, which is represented by over 19 organisations within the city including Norwich City Council and Norfolk County Council. Through our collective projects, we can align our messaging to drive a consistent, confident and creative narrative for the city.

Norwich, the City of Stories is born out of truth and insight. It's an exciting positioning about celebrating where we've come from, what's happening now and where we want to go in the future. We're a city on the move and always have a story to tell.

And we want to welcome everyone to our buzzing, big-hearted city, beneath the big Norfolk skies. And we're going to be building the brand in a way that celebrates the collective voice of the city, starting with asking residents to share what makes Norwich special to them. It's all about shared ownership, pride, participation and authenticity.”

Visit and to find out more.

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