Balearic Islands

WTM UPDATE: Menorca unveils new tourism strategy focused on sports

The Balearic Island of Menorca has unveiled its new tourism strategy, ‘Menorca, an island for sport’.

It aims to capitalise on the island’s natural resources and sports facilities, as well as an increasing worldwide demand for sports tourism.

At a presentation in London, Maite Salord, Menorca’s tourism minister, joined Joan Febrer from Menorca’s Sports Association and Matias Ximelis from Menorca-based organisation ‘Cycling Friendly,’ to outline the island’s new strategy.

Sports tourism has seen a steady growth in demand over the past few years and it currently represents 25% of the total tourism income worldwide, according to the World Travel & Tourism Council. In 2017, 10.6 million people travelled to Spain for sports tourism (+5.9%), spending over €12.8 million, marking an 8.9% year-on-year increase in tourism expenditure.

 

For Menorca, the sports tourism opportunities stretch beyond just spending power as sports tourists typically travel outside of the main summer season.

 

It is competitive as a sport destination for many reasons: the environment is well preserved; there are over 300 days of sunshine a year; the coastline is 220km long; the ancient path which circles the island, the Camí de Cavalls, offers unparalleled opportunities for cyclists, walkers, horse-riders and trail-runners. 

 

A wide range of sport competitions are held every year such as marathons, trail running, cycle races and sail regattas, all contributing to a premium sports calendar.  For 2019, the calendar will be expanded with the addition of a major event, the World Padel Tour championships which will take place from October 20 to 27, 2019.

 

Other significant events include the Lighthouse Trail Run, Epic Trail Camí de Cavalls 360º, Fornells Half Marathon, MECUP (International Youth Football Tournament for the Menorca Cup), Trail Menorca Camí de Cavalls, the Classic Ships Regatta Copa del Rey, Artiem Half Menorca Triathlon, XVII International Cycling Tour of Menorca, mountain-bike tour BTT Menorca, Menorca Half Marathon, TP 52 Super Series regatta and the 10/5 miles city of Mahón race.

 


More News...

Princess Cruises returns …

Princess Cruises returns to Tahiti for Autumn 2020 season

Princess Cruises has announced it will return to Tahiti in autumn 2020 and sailings will be made available on the 670-guest Pacific Princess. 

Praia D'El Rey Marriott o…

Praia D'El Rey Marriott offers spring golf breaks

Portugal’s five-star Praia D’El Rey Marriott Golf & Beach Resort is offering this spring four-night, three-round breaks starting from 416 Euros per person.

Travelsphere launches 14 …

Travelsphere launches 14 new festive tours

Travelsphere has launched 14 new European and Worldwide tours for the festive season in 2019.

One in eight Britons who …

One in eight Britons who have skived off work did so to go on holiday

New research by Jetcost has found that 12% of Britons have taken unscheduled time off work to go on holiday and the reasons for doing so were found to be...

Just You launches River C…

Just You launches River Cruise brochure for solo travellers

Just You has launched a dedicated river cruise brochure for its trade partners.

Three million people to t…

Three million people to take advantage of back-to-back Bank Holidays

More than three million people will be making the most of the back-to-back Bank Holidays by taking a trip overseas or enjoying a long staycation, finds new research from ABTA– The...

Club Med unveils La Point…

Club Med unveils La Pointe aux Canonniers in Mauritius post renovation

Club Med, has unveiled details of its renovated La Pointe aux Canonniers resort. 

Super Break puts 2020 Nor…

Super Break puts 2020 North Iceland short break on sale

Super Break has put its 2020 programme of short breaks to North Iceland on sale for agents to promote.

Fred. Olsen kicks off sec…

Fred. Olsen kicks off second season of Brabant European River Cruising

Fred. Olsen River Cruises has returned to the waterways of Europe this month with its first sailing for 2019 – a five-night 'Springtime Dutch Discovery' fly-cruise from Amsterdam –  with...

Corinthia Hotels set to o…

Corinthia Hotels set to open first property in the Middle East

Corinthia Hotels has announced the opening of its first hotel in the Middle East.

Ocean cruises in 2018 hit…

Ocean cruises in 2018 hit a record high, reveals CLIA Cruise Review

Cruise Lines International Association (CLIA) has published figures from its annual Cruise Review industry report, which looks at cruise figures and stats from 2018 including the total number of passengers,...

Singapore Airlines launc…

Singapore Airlines launches special fares on 40 destinations ahead of Easter

To celebrate the first bank holidays of the year and the Easter long weekend, Singapore Airlines has launched special fares on 40 routes from the UK with return flights as...

Prev Next

twn Are you sure that you want to switch to desktop version?