The Jordan Tourism Board and Tourism Cares have launched the first ever Meaningful Travel Map of Jordan, researching and documenting twelve experiences that are powerful and positive for both travellers and communities.

Each of the twelve experiences is offered by a non-profit organisation or social enterprise that, in addition to providing a quality cultural experience for travellers, also has a programme for directly benefiting a disadvantaged population.

Lina Annab, Jordan’s minister of tourism and antiquities, said: “Any trip to Jordan wouldn’t be complete without a visit to Petra and Wadi Rum – and one or two of these enterprises that offer a unique insight into the spirit and people of Jordan. Our people and communities have as much to offer as our heritage, and the good news is that you don’t have to choose. You can make a special difference just by coming.”

The map may be accessed at with contact information and profiles available for each experience.

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