London City Airport launches new brand identity

London City Airport has revealed a bold new brand identity, designed to reinforce its position at the heart of the capital and message of its commitment to serve London.

The change comes as the airport continues to grow and appeal to a changing mix of passengers, particularly leisure travellers and East Londoners, joining the established business traveller base. Between June and September last year, for example, the proportion of leisure travellers exceeded business travellers (52% vs. 48%), and a record of 4.8 million total passengers used the airport last year.

The new identity also comes during a four-year, £500million development programme to enhance the airport experience.

Robert Sinclair, CEO of London City Airport, said: “With our development programme now underway, we have an amazing opportunity to develop an airport experience that truly reflects modern London. Along with the design of our new airport, this new brand identity will help us reflect everything that is great about London, celebrate its preeminent position as a truly international city, broaden our appeal to different types of passengers and make the experience of London even better for those visiting the capital, for business or leisure.”

The new corporate identity has been rolled out across all digital platforms, with the airport’s assets switching over to the new look over the coming months.

A new video has also been deployed by the airport which can be viewed here.


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