Larnaka facelift to entice ‘flamingo’ visitors back time & again

With plans for the development of the Larnaka Port and Marina area now submitted and an estimated 70.5 million Euros invested for other projects across the region, Larnaka is making some significant upgrades to its infrastructure and facilities to create new attractions for locals and visitors alike.

Amongst the highlights are: the restoration of the Zuhuri area in the old town; complete renovation of the Municipal Gardens; building of the new Municipal Traditional Market; making Larnaka town centre more wheelchair and pushchair accessible; pavement restoration and road redevelopment in the Larnaka city centre; upgrading the Larnaka – Dekeleia road; and creating a new artificial reef for diving off the coast of Voroklini when ‘Elpida’, a 63m long Greek vessel, will be sunk this Spring.

Dinos Lefkaritis, chairman of the Larnaka Tourism Board, said: “Larnaka is a preferred destination, proven by the fact that we have the highest percentage of repeat visitors amongst the seaside areas of the island. In particular, 60% of our visitors return year after year. This remarkable fact is reflected in our campaign, which takes the element of the flamingo always returning to the region as a metaphor for visitors who also return to Larnaka.

“Larnaka Tourism Board’s strategy is focusing on upgrading the facilities and services within the region, enrich the tourism product and improve the image of the destination. Larnaka is also ideal for special interest tourism products and we are specifically focusing on sports tourism, since our region ranks first in athletic tournaments and training being organised annually in football, tennis and cycling. The same goes for sea and beach sports as well as diving, as Larnaka has one of the world’s best wreck dive sites, the famous Zenobia.

“The villages of Larnaka are also first in agrotourism development and have the highest numbers of tourist beds. This is why we place a lot of emphasis on agrotourism including local gastronomy, traditional activities and culture. Sport tourism, wedding tourism and cultural trips are also important special interest markets for Larnaka region.”

For more information on Larnaka visit www.larnakaregion.com


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