JG Travel Group (JGTG) has acquired Omega Holidays Group (OHG) to create a new player in the travel sector.
The acquisition by the group tour specialist puts Omega Holidays and Cruise Connections in the same portfolio as Just Go! Holidays and Albion Journeys. These brands will focus on older travellers, aged between 60 and 80, and aim to provide them with more choice and greater value for money across a wider geographic area.
The newly extended range of products will include door-to-door coach tours, short breaks centring on events, and worldwide cruise offers, including JGTG?s exclusive coach holidays in association with the National Trust and Historic Houses Association. OHG?s European air holidays and special air charters will also boost the new brand?s appeal and reach.
This move is reportedly the first in a number of planned acquisitions into 2020 aimed at transforming the group into a major travel provider for the older customer. The company also aims to continue to develop strong partnerships with travel agencies.
Luis Arteaga, group chairman and chief executive of the company, said: ?The combination of these two businesses will offer customers a wide range of unique, experiential holidays at value prices and marks the initial step in the development and growth of the ambitious JG Travel Group.?
Dino Toouli, head of trade sales at Omega Holidays, added: ?We are thrilled about this enlarged travel group that will be able to offer a wider range of great value products to our retail customers. Commitment to our retail partners remains strong and we look forward to building this growing travel brand with their support.?
