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Jet2holidays launches Vibe to target the ‘Millennial Mindset’

Jet2holidays has launched a brand-new product, Vibe by Jet2holidays, targeting ‘millennial mindset’ holidaymakers who want to experience much more than a typical ‘18-30s’ holiday overseas.

Launching this week, Vibe by Jet2holidays, has been specifically crafted for the growing millennial market, an audience which is more about mindset than age or demographic.

Although the new proposition focuses on younger customers and millennials, it has been tailored to meet the demands of a broad audience which includes first-time holidaymakers, bucket listers, and the over-25s experience-driven market.

To meet this demand, Vibe by Jet2holidays has grouped an extensive collection of hotels across almost 50 resorts into four groups or ‘Vibes’, making it easier for customers and independent travel agents to choose. The four different Vibes encompass everything from iconic hotels and concept hotels with upmarket beach clubs, through to budget hotels in the heart of the clubbing capitals. 

 As well as creating an easy  booking option for independent travel agents, the launch of Vibe means agents can also offer customers all the award-winning package benefits of the UK’s second largest tour operator, Jet2holidays. This means agents can target customers with a range of advantages including VIP customer service with award-winning Jet2.com flights, transfers to and from the airport and 2-5 star hotels included. Agents can also offer industry-leading leading 22kg baggage allowance and holidays of any duration to suit customers’ budgets and availability, all for £60 per person deposit with part payment plans available too.

In addition to a dedicated website (www.jet2holidays.com/vibe) and 76-page brochure, the Jet2holidays Trade Team is rolling out a dedicated programme to help independent travel agents understand and sell Vibe by Jet2holidays to customers. This includes promotional executives working over the winter to support agents, dedicated sessions on the company’s Earn Your Wings training programme, webinars, trade emails, social media support, and branded merchandise.


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