Jet2logoJet2holidays has launched 'Specialist Jet2holidays Travel Agents', a new way for independent travel agents to grow their businesses, and which also aims to further strengthen the brand's partnership approach to working with them.

The tour operator revealed the programme at its annual VIP conference for independent travel agency partners at the five-star Gloria Golf Resort in Antalya, Turkey.

With the new programme, agents are offered Jet2holidays Booking Pods, joint marketing and branding activity, and a bespoke training programme.

The Booking Pods are an innovative new in-store concept. They can be adapted to fit the space available in the store and because they are not permanently fixed into place, the backdrop can be easily changed throughout the year to promote different products, brands and seasons.

As well as giving travel agents an innovative new way to interact with customers, boost footfall, and increase sales – participating agents will also be able to brand their premises as a 'Specialist Jet2holidays Travel Agent', take advantage of a wide range of new joint marketing opportunities, and run tailored promotional sales and offers for customers.

Alan Cross, head of trade for the tour operator, said: “We believe 100% in investing in our partnership approach to working with independent travel agents, which is why it continues to go from strength to strength. With the launch of Specialist Jet2holidays Travel Agents we are making this partnership approach bigger and better, so that independent travel agents working with us have even more opportunities to grow their businesses.

“Thanks to this exciting new announcement, independent travel agents who understand the value of marketing and who want to embrace working with one of the UK’s biggest and most popular brands can really take their business to the next level. With flexible in-store Booking Pods, a host of fantastic marketing opportunities, and a new training programme for staff, we are confident that our Specialist Jet2holidays Travel Agents will take our partnership approach to new heights. With this, and much more to announce at our biggest ever VIP conference for independent travel agents this week, we are looking forward to an incredibly successful and productive conference.”

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