Orlando Adobestock aiisha

Gold Medal sees record numbers in sales in first week of peaks period

Gold Medal is seeing strong performance this peaks period, with sales already reaching record numbers in the first week with more than £1million in sales via the call centre on January 4 alone.

 

This, combined with a significant increase in sales via the website represented a 15% year-on-year increase for the day the industry has dubbed ‘Sunshine Saturday’. Finishing off the first weekend in peaks, Sunday, January 5, was also a strong day with the operator seeing a 25% growth on the prior year.

A key contributor to this weekend’s success is the operator’s Orlando 2021 programme which went on sale Friday,  January 3 – earlier than ever before – and offers agents guaranteed pricing on all packages booked for travel throughout 2021, flying with Virgin Atlantic. This unique offering gives agents the opportunity to secure bookings up to 24 months in advance of travel and covers all school holiday periods, regional departures from London, Manchester, Glasgow and Belfast, and all Disney Resort Hotels and Universal properties. This product proved popular with calls for Orlando increasing by 48% year-on-year over the weekend.

Lisa McAuley, managing director, Gold Medal and Travel 2, said: “It’s really exciting to see such a strong start to the peaks season.  Much of this success is due to Gold Medal placing Orlando 2021 on sale early which offered agents guaranteed pricing for packages throughout the whole of 2021. This resulted in a strong increase in the number of calls for Orlando, and confirming its position as one of the more popular destinations for this peaks period.”

 


More News...

WildEarth, andBeyond laun…

WildEarth, andBeyond launches live safari drives

Experiential travel company andBeyond and wildlife broadcasting expert WildEarth will stream personalised game drives twice daily, providing travellers with educational and inspiring escapism in the COVID-19 lockdown period. 

UNWTO makes recommendatio…

UNWTO makes recommendations to help the global travel industry

The World Tourism Organization (UNWTO) has released a set of recommendations calling for "urgent and strong support to help the global tourism sector not only recover from the unprecedented challenge...

Visit Jersey adapts marke…

Visit Jersey adapts marketing strategy to cope with coronavirus

Visit Jersey has seconded staff to the Government of Jersey marketing team and Jersey Business, the island's one-stop shop for business advice and support during this crisis.

Sandals Resorts bring the…

Sandals Resorts bring the Caribbean to the UK

Sandals Resorts is making the most of travel plans being on hold by launching the social media-driven #SandalsStateOfMind campaign to bring all aspects of a luxury Sandals holiday to everyone's...

Aegean steps in to transp…

Aegean steps in to transport medical and pharmaceutical supplies

Aegean, in partnership with Hellenic Petroleum, is working to support the Greek government in its response to the COVID-19 pandemic by operating free flights for the transportation of medical and...

Ethiopian Airlines adjust…

Ethiopian Airlines adjusts UK flight schedules

Ethiopian Airlines has made temporary adjustments to its schedule for UK operations.

Optimistic Okinawa looks …

Optimistic Okinawa looks forward to new openings for 2020

Be Okinawa, the tourism board for the Japanese prefecture, has announced a raft of new openings for 2020. While Japan is still taking strict precautions and containment measures, the government...

Camino Ways looks ahead t…

Camino Ways looks ahead to autumn bookings with 10% discounts

Camino Ways, which specialises in walking holidays, particularly pilgrimage routes in Europe, is offering a 10% discount on bookings made in April for travel this year, as well as flexible...

East Midlands Airport sta…

East Midlands Airport stays busy supporting the UK during the COVID-19 pandemic

East Midlands Airport (EMA) has continued to operate more than half of its scheduled flights, more than any other major European airport.

Mauritius Tourism Promoti…

Mauritius Tourism Promotion Authority shows travel industry solidarity

Arvind Bundhun, director of the Mauritius Tourism Promotion Authority, has released a statement to express his support for its tourism industry partners during this challenging time.

Visit Wiltshire takes tom…

Visit Wiltshire takes tomorrow's travellers on a virtual tour

Visit Wiltshire is promoting England's Great West Way with a virtual tour which showcases the attractions and the easy transport connections, with the aim of tempting staycation travellers once the...

Cunard announces pause to…

Cunard announces pause to voyages until May 15

As the COVID-19 situation continues to evolve, Cunard has made the decision to take the preventative measure of extending the suspension of all voyages an additional month, from April 11...

Prev Next

twn Are you sure that you want to switch to desktop version?