Travel Bulletin

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Going local is the essential ingredient for an unforgettable foodie adventure

If there?s one thing most people agree on when travelling, it?s that food is a major consideration when picking a destination.

According to Booking.com data from more than 50,000 global travellers, more than six in ten travellers (61%) say they pick a destination for its great food or drink and more than a third (34%) of global travellers - rising to 40% of millennials - are planning to take a dedicated food tourism trip sometime this year.

When it comes to appetite, almost half (49%) of global travellers are still looking to be more adventurous with the type of cuisine they eat while travelling, rising to 60% of millennials.

One way to achieve this is to sample the local delicacy whilst travelling. In fact, almost two thirds (64%) of global travellers will try to eat more local food in 2018.

Some of the best places to try the local cuisine are in Southeast Asia, with regional delicacies like dim sum, noodles and pho. Perhaps it?s no coincidence that exploratory eaters also come from this area, as 57% of Asians confirm they are looking for new cuisine to try this year.

More than half of global travellers are also likely to seek out local street food markets this year, and a similar number want to experience more unique dining experiences when travelling.

The company's senior vice president and chief marketing officer, Pepijn Rijvers, said: ?Food plays a huge role in our travel choices and ultimately in our overall travel experiences. Trying the local and street food is a great way for travellers to really embrace the local culture, get immersed in local communities and explore the new and different. Using our endorsements from real traveller reviews can help you identify the best places to try and new places to discover so you can taste your way around the world.?



Travel Bulletin

Alain Charles Publishing (Travel) Ltd
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