This spring agents will have access to a new trio of marketing assets as The Global Travel Group expands its range of member services with bespoke publications and online branch directories.
Based on member feedback, the travel consortium has unveiled a series of new customer-facing resources and behind-the-scenes initiatives designed to help agents continue to access all the practical resources they need to stay ahead of the competition.
As part of the new initiative, agents will now be able to fully over-brand the group’s quarterly travel and lifestyle magazine, Beyond. From this month’s issue, agencies will have the opportunity for their name, logo and website to appear on the glossy publication’s front cover and to tailor every page in the publication with personalised calls to action.
The newly launched online branch directory, linked to from all offers posted across the travel group’s social media channels, will also give agents greater visibility. Designed to help potential customers find their nearest agent, the new member finder gives potential holiday bookers their full contact details, including website and details of each agent’s specialities.
To complement the client-facing assets, agents can also now access a new member forum called ‘The Horizon’ where members can seek advice and access the information they need to succeed.
Other features include real-time notifications, gallery access, a private messaging system and a calendar.
Andy Stark, managing director for the consortium, said: “Every new product we develop for agents has one simple goal in mind: to make it even easier for our members to achieve commercial success. We’re confident that these three additions will do exactly that.”
For more information visit globaltravelgroup.com or call 084-4826 4567 for more details.