Global Travel Group Net Effect Promote CMS

Global Travel Group announces new marketing tools for agents

Global Travel Group has announced additions to its software and tools available to members at an exclusive rate following a new partnership with travel technology company Net Effect.

As part of the agreement, members will have the option to subscribe to a host of products all designed to streamline efficiencies for their marketing and customer relations activities and drive sales.

The new products are available now to Global members, and on sign-up, they will have access to full training and ongoing support. 

The products available are:

Promote Marketing Suite – It delivers live operator offers which members can select to advertise via their own marketing channels including website, social media, email marketing and TV slideshows.

Tripquote – Members can build professionally branded quotes which can then be communicated to customers via email or SMS.

Integrated CRM Marketing – A tool to enable members to manage their customer communications to produce relevant and engaging email offers in real-time.

Reviews – Facilitates the collection and display of Google and Facebook reviews on members' websites.

Cherie Richards, commercial director at the group, said: "This new partnership has been developed in response to the needs and feedback of our member agents. We have worked closely with the Net Effect team to ensure we offer a range of tools that work to not only meet agents' particular business goals but also directly build customer engagement and trust and in turn support bookings."

Steve Rushton, Net Effect co-founder, added: "We are delighted to be working with Global Travel Group to support their members with easy and simple marketing tools to enable them to attract, nurture and convert more clients. As a marketing software systems developer, we focus entirely on supporting the independent specialist travel agency sector and look forward to supporting Global members."

For more information, go to

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