The latest tourism campaign backed by the St. Kitts Tourism Authority aims to inspire Brits to head out to the Caribbean destination through the medium of music.

The initiative showcases St. Kitts’ unique music, local people and scenery and anyone can dedicate a song to someone, to be performed by the Kittitian steel pan band EBJ Harmonics, over social media.

They simply need to visit St. Kitts Tourism UK Facebook page and comment on the Shout Out video, stating their requested song and who it is dedicated to and why, using #StKittsShoutOut. Winners will then have their chosen song recorded and filmed before being uploaded to the Facebook page with a personal shout out.

The band will be heading out to the island’s beaches, mountain scenery and historic sites with video locations to include Brimstone Hill, which traces back to the first Western settlements in the region and the lively Frigate Bay beach, home to beachfront bars serving up grilled lobster, Cajun grouper and steamed snapper. The band will also be recording at former sugar plantation Romney Manor and showcasing the destination’s range of luxury and boutique accommodation.

Lindsay F.P. Grant, minister of tourism, said: “Music is a key part of travelling and relaxation and hopefully #StKittsShoutOut will get people in the mood to come and hear some of our bands in person. People say they feel like they keep a piece of St Kitts in their hearts and we hope our shoutouts help more people feel the warmth of our beautiful island.”

For more information about the campaign or to request your own song visit facebook.com/StKittsTourismUK

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