G Adventures Jane Goodall collection Tanzania Serengeti Safari

G Adventures launches animal welfare policy

G Adventures announced its new animal welfare policy on October 4, World Animal Day.

It is developed in consultation with World Animal Protection, the Jane Goodall Institute, and the World Cetacean Alliance. This policy supersedes the animal welfare guidelines introduced by the operator in 2015.

Having no physical contact with, or feeding non-domesticated animals in captivity or the wild, not visiting performances or shows involving wild animals, and not consuming endangered animals, are three ways travellers can ensure ‘wildlife has a wild life’.

 A video entitled ‘Wildlife has the right to a wild life’ has been launched alongside the new policy to educate people to interact with wildlife in a way that does not harm animals or put people, both locals and travellers, in danger. The video reminds viewers about basic animal welfare such as not taking pictures with wild animals that may have been sedated, or riding elephants which will have been harmed to carry humans. It also introduces the new aspects of the policy, such as not feeding animals or having any physical contact with them, and addresses the consumption of endangered species by travellers.

Melissa Matlow, campaign manager for World Animal Protection, said: “We are proud to have advised G Adventures on their animal welfare policy and to help them identify harmful tourist activities to ensure no animals are mistreated. We see G Adventures as a leader in humane and sustainable tourism and are excited by the work we will continue to do together to end animal cruelty and keep wildlife in the wild where they belong.”

Jamie Sweeting, vice president of social enterprise and responsible travel for the tour operator, said: “No one in the travel industry is perfect, and we ourselves aren’t perfect, but we must learn as we grow. As time went on, working with and learning from others, we realised we could go further than the Five Freedoms, and so our new animal welfare policy was formed. Our world’s animals are one of our greatest treasures and it’s our job to respect them and to protect them for their future generations, as well as our own.

“With the launch of the new policy, we’re actively educating travellers and holding our staff around the world accountable for reporting issues via a new task force we have set up internally. The animal welfare policy will be built into our traveller conduct policy, and into our staff contracts. We want people to not just abide by the policy, but to monitor the behaviours of others and alert us when they see anyone who might be causing, often unintentionally, harm to the animals we share our planet with.”

 For more information, go to www.gadventures.com/about-us/responsible-travel/animal-welfare-policy/


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