G Adventures celebrates IWD with new ‘G For Good’ projects

This International Women’s Day, G Adventures is welcoming four new ‘G For Good’ projects, dedicated to supporting women and youth across Africa.

Joining the existing 70 ‘G For Good’ projects supported by the adventure travel company and its non-profit partner, Planeterra, the new projects were selected based on the impact potential of G Adventures’ traveller market on communities in each of the destinations involved, and are a reflection of the increase in travellers seen by the brand across Africa over the past 12 months.

With 20 ‘G For Good’ projects solely committed to empowering women, and 2,043 women having been employed or trained through them around the world, Kelly Galaski, director of Global Programmes for Planeterra, said: “The tourism industry continues to be one of the largest job creators in the world, with the ability to reach some of the most rural and underserved people across the globe. But, despite 55% of the tourism workforce being made up of women, there is often a lack of women in leadership roles. And, in many countries, women are completely excluded from education and the formal economy because of their gender. International Women’s Day is a great opportunity to raise awareness of the work still to be done. We are committed to supporting projects, like these new initiatives in Africa,that empower and offer fair employment to women, because when women succeed, we all succeed.”

Amongst the new projects is ‘Tribal Textiles’ in Mfuwe, Zambia. Despite recent economic growth, which has generated employment in Zambia’s urban regions, opportunities for the country’s rural communities remain scarce. This new G For Good project works with Tribal Textiles, a community-run fabric workshop, café and hand-painted textiles shop located just outside of South Luangwa National Park, benefiting 1,500 community members, and deterring locals from turning to wildlife poaching in the nearby park as a source of income. With the shop staff made up solely of women and many of the Tribal Textiles management also female, the project is also one of the largest employers in the village of Mfuwe, employing more than 100 local people.

Now, all G Adventures 18-to-Thirtysomethings trips travelling through Mfuwe stop at Tribal Textiles and travellers can learn how the textiles are made, enjoy lunch at The Courthouse Café onsite, which is run by local chef, Dorica, and her team, and have the opportunity to buy unique artisan souvenirs.

For more information about the projects visit planeterra.org or go to www.gadventures.com


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