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Finnair voted UK’s favourite airline

UK travellers have chosen Finnair their favourite full-service airline. 

The Finnish carrier was ranked the highest for its comfortable seats, friendly cabin crew, cleanliness and efficiency. Croatia Airlines took second place, followed by Emirates in third – which was praised for its excellent service and food, according to the eDreams Annual Airline Report.

The popularity of Finnair amongst UK travellers follows its increase in the number of holidaymakers heading to the Nordic countries over 2018. Fuelled in part by the Danish ‘Hygge’ lifestyle and the emerging Finnish trend of friluftsliv (‘free-loofts-liv’), which translates as ‘open air living’ and describes the value of spending time in remote locations.

There has been a 40% rise in European travellers heading to Finland in particular – which aligns with government statistics on the country’s steady growth in visitor numbers. In 2017, international travel to Finland broke all previous records as nights spent by foreign tourists grew by 14% and reached 6.6 million in total. Other Nordic countries have also made it to the top 10 most popular destinations, including Denmark which has seen a 15% rise in visitors.

Analysing the reviews of all global travellers, not just those in the UK, the eDreams report also revealed Turkish Airlines as the best airline in the world for a second consecutive year. The airline was ranked the highest for its modern and well-equipped aircraft, excellent organisation and ‘perfect crew.’ 

Emirates (United Arab Emirates) rose from sixth position in 2018 to take the second spot in this year’s global rankings, which is based on an analysis of 74,295 customer reviews. 

There was an absence of UK based carriers in the top 10 this year. The remaining places were filled predominantly with airlines based in continental Europe. In fact, all 6 of these European airlines fly into and out of the UK, suggesting that whilst UK travellers have voted to leave the European Union, they still prefer the experience offered by continental carriers.

Rob McNamara, head of UK at eDreams ODIGEO said: “Our report – the largest of its kind – suggests that as competition increases and consumers have an even broader choice, they are looking beyond their native airline carriers. The airlines at the top of the table receive consistently good reviews from travellers thanks to their ability to deliver great value alongside the excellent service consumers now expect.” 

The full report can be read here:

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