New data from Expedia Group has revealed hoteliers across the UK have enjoyed a successful early summer period, with a significant increase in hotel demand compared to 2017.

The boom follows a positive start to the year thanks to a significant rise in hotel demand by both domestic and international visitors.

The findings drawn from Q2 2018 data (April, May, June) show that demand for UK hotels increased, with a number of cities and regions across the country seeing strong year-on-year growth.

Regionally, Essex and Chester saw the highest increase in demand, each with a 35% rise year on year, whilst East Anglia, Cambridge and North Wales also experienced a substantial boom in demand, each growing 30% year on year. Demand in Scotland and Wales overall also increased for this quarter, compared with the same period last year.

Such growth has been attributed to the continued rise in UK staycations, with significantly more demand for UK hotels coming from domestic travellers. The data showed that over 50% of demand for UK hotels during the period came from UK-based guests.

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