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Emilia Romagna takes ‘Motor Valley’ museums and Via Emilia online

The Italian region of Emilia Romagna has taken its ‘Motor Valley’ museums and its iconic Via Emilia online for everyone to enjoy from home.

From the Lamborghini and Ducati museums to the ancient Roman road’s must-see sights, all can now explore the best of Emilia-Romagna from the comfort of their own homes.

The northern Italian region is long regarded as the ‘Motor Valley’ due to its important contribution to Italy’s motor industry and for being home to celebrated names such as Ferrari, Maserati, Lamborghini and Ducati.

Aiming at inspiring future travel to the region, Motor Valley’s motor museums have opened online and offered free virtual tours for everyone to experience their rich motor heritage:

⦁ Enzo Ferrari Museum in Modena, reopened its doors to visitors on May 18 as part of Italy’s emergence from lockdown. Brits can get a preview through a virtual tour here.

⦁ Ducati Museum in Borgo Panigale, Bologna - virtual tour here

⦁ The Lamborghini Museum MUDETEC in Sant’Agata, Bologna - virtual tour here

Emilia-Romagna’s Motor Valley stretches out along the thousand-year-old Roman road that gives its name to an entire Italian region, the Via Emilia, covering 165 miles from Piacenza (west) to Rimini (east), on the Adriatic coast. Some of the Motor Valley’s speedsters were tested and tuned on its hallowed tarmac, making it a must-visit region for all two- and four-wheel fans.

Some of Via Emilia’s most evocative views include the peculiar, triangular Piazza Santo Stefano (Bologna), the impressive Vigoleno Castle (Piacenza), the Roman Tiberio Bridge (Rimini) and the medieval village of Brisighella (Ravenna), among others.


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