Egypt’s latest tourism campaign showcases the draws of Red Sea resort towns

Capitalising on a growing interest amongst holidaymakers in travel to Egypt, The Egyptian State Tourist Authority launched a new tourism campaign earlier this year which looks to inspire visitation to its Red Sea resort towns.

Amr El Ezabi, director of UK & Ireland for the Egyptian State Tourist Authority, said: “This year our strategy is focused on promoting our diverse Red Sea resort towns, such as Hurghada and Marsa Alam, both of which have seen significant development over the last few years. We want British holidaymakers to enjoy the year-round, sun-drenched conditions, even in the ‘winter’ months. In Hurghada there are fantastic sand and sea activities, modern marinas with restaurants and bars to explore and leisure pursuits such as golfing at world-class courses in Soma Bay, Makadi Bay and El Gouna.

“The number of flights from the UK to Hurghada for summer 2018 has increased from 18 to 25 and Marsa Alam is also now serviced by direct flights from UK, making it more accessible than ever. Home to unspoilt beaches, a variety of hotels from ecolodges to luxury properties, as well as the scenic Wadi El Gemal National Reserve, there’s something on offer for all types of traveller. The revival of these Red Sea destinations has seen tourist arrivals rise and we hope this a trend set to continue.”

The beachfront city of Hurghada offer bustling markets, buzzing nightlife and glamorous, yacht-lined marinas alongside world-class resorts, restaurants and boutiques. For those seeking a little more isolation, Hurghada is bordered to the north and south by resort bays such as El Gouna, Sahl Hashish, Makadi Bay and Soma Bay that offer private beaches and an array of water sports and activities – including some of the world’s best snorkelling and diving.

The fast-growing Marsa Alam on the south western shore of the Red Sea offers a similar array of sand and sea experiences in a more remote, untouched location ideal for desert safaris, snorkelling and swimming with dolphins, though still within a few hours’ drive of the ancient city of Luxor for those that want to take in some history.


More News...

Holiday-loving Brits cutt…

Holiday-loving Brits cutting back on gastronomy and garments

British travellers are cutting back on eating out, clothing and electronic gadgets rather than cutting back on holidays. 

Spreading the message of …

Spreading the message of #SeeSouthScotland

A special event to celebrate tourism in the south of Scotland was held at Scottish Parliament.

G Adventures launches Tai…

G Adventures launches TailorMade tours in response to agent feedback

Increased demand for personalised travel has led G Adventures to launch a new range of tailor-made travel solutions, called TailorMade.

UNICO adds new wellness a…

UNICO adds new wellness activities for mind, body & soul

UNICO 20°87° has introduced some new activities amidst its daily learning & wellness programme, designed to enrich the guest experience and enable guests to learn new skills, expand their knowledge...

New business class cabin …

New business class cabin from Air Europa

Air Europa is to launch a new business class cabin design, adding more capacity and greater privacy for passengers. The new design will be installed on the airline’s new Boeing...

London City Airport launc…

London City Airport launches new brand identity

London City Airport has revealed a bold new brand identity, designed to reinforce its position at the heart of the capital and message of its commitment to serve London.

Go wild in ‘So Sri Lanka’…

Go wild in ‘So Sri Lanka’

An award-winning team of nature documentary filmmakers has released a first-of-its-kind film capturing the essence of Sri Lanka, from the perspective of the country’s diverse wildlife.

Tourism Fiji brings ‘Bula…

Tourism Fiji brings ‘Bula Spirit’ to the world

Tourism Fiji has launched a new global brand campaign for 2019, building upon the destination’s current brand messaging, ‘Where Happiness Finds You’, while showcasing the breadth of experiences available to...

German Summer Cities camp…

German Summer Cities campaign to draw even more UK numbers

With an increase of 4% in overnight stays, the German National Tourist Office UK and Ireland (GNTO) has retained its position as the third most important European Source Market for...

Barbados focuses on 'Year…

Barbados focuses on 'Year of Wellness and Soft Adventure’

Kerrie Symmonds, tourism minister for Barbados, launched Barbados Tourism Marketing Inc's (BTMI) UK-wide Taste of Barbados roadshow by telling travel agents in London that the focus for 2019 is on...

Guernsey gets first fligh…

Guernsey gets first flight route from Heathrow in 20 years

Airlines Flybe and Blue Islands have announced the launch of new flight routes to Guernsey.

UK cruise industry on the…

UK cruise industry on the rise in spite of Brexit fears

The UK cruise industry is showing resilience despite Brexit concerns across much of the travel industry, with Cruise Lines International Association (CLIA) UK & Ireland expected to confirm a 2.1%...

Prev Next

twn Are you sure that you want to switch to desktop version?