easyJet to work with travel trade on holiday business relaunch

easyJet will be relaunching its holiday business by the end of the year and the budget airline has plans to work with the travel trade in the coming months to ensure a win-win arrangement can be made.

Gary Wilson, the chief executive of easyJet's holiday business, told a briefing held on the sidelines of the ABTA Travel Convention in Tokyo this morning that the relaunch will involve more bespoke options for holidaymakers to choose from, a new website separate from the main flight-booking platform but with shared log-ins, relationships with more than 500 hotels across Europe, and a strong focus on value for money.

In the lead-up towards the end-of-the-year launch, Wilson said the airline will meet with independent travel agents and consortia to develop an arrangement where "both sides can make money".

He described the relaunch as a "huge opportunity" for the travel trade and emphasised the importance of working with agents, who he said are "trusted people who can advise on holidays".

"It is clear that if we want to establish our brand, we have to work with the communities of holidaymakers," Wilson said. "With the business model, we need to get a model that worked for the trade and works for us - we both need to make money. We want to go out with something that's right ... To sell holidays well, you need to do holidays well."

In regard to the collapse of Thomas Cook, Wilson said he was "shocked and saddened" by the company's demise, adding that while the collapse does provide an opportunity, the plans to relaunch the holiday business have been in the making for a long time. In the wake of the collapse, Wilson said easyJet had been focusing on getting stranded Thomas Cook customers home and said there are opportunities within the new holiday business for former Thomas Cook staff.

"It all shows how volatile the market is," Wilson commented. "And with the news this week on Brexit, the volatility continues."

He added that in these turbulent times, companies with a "robust business model and those who adapt and change to meet different customer needs" will be the ones to survive and grow. With the relaunched holiday business, Wilson said that around 25-30% of staff for the holiday business come from the travel industry with a significant number already working for the airline but "the vast majority" of new employees are from a technology background. He added that the website is undergoing "rigorous testing" and it will be rolled out in the UK market first as "proof of concept" before scaling into the European markets.

More News...

UNWTO launches global gui…

UNWTO launches global guidelines to reopen tourism

The World Tourism Organization (UNWTO) has released a set of guidelines to help tourism sector emerge stronger and more sustainably from COVID-19.

Cruise Croatia unveils pr…

Cruise Croatia unveils private cruise services

Cruise Croatia has launched a brand new private cruise around Croatia’s hidden gems for 2021.

Celebrity Cruises continu…

Celebrity Cruises continues agent engagement series

Celebrity Cruises continues its various trade programmes, aiming to support travel agents to stay engaged and feel connected during COVID-19

Egypt tourism gearing up …

Egypt tourism gearing up for reopening hotels post-lockdown

The Egyptian Ministry of Tourism and Antiquities has devised a set of guidelines to be followed by all hotels after reopening post-lockdown in June

RCL Cares partners with e…

RCL Cares partners with everywoman to add trade resources

Royal Caribbean Cruises Limited, the parent company of Royal Caribbean International, Celebrity Cruises, Azamara and Silversea Cruises, has partnered with everywoman to add resources to online agent hub RCL Cares

Celebrity Cruises offers …

Celebrity Cruises offers five-day flash sale

Celebrity Cruises is offering five-day flash sale for guests to give more flexibility and choice while booking a holiday.

Fred. Olsen Cruise Lines’…

Fred. Olsen Cruise Lines’ four ocean ships move to Babcock’s Rosyth facilities

Fred. Olsen Cruise Lines’ four ocean ships are moving to Babcock’s Rosyth facilities from May 28 to allow more efficient running of the vessels.

Japan set to reignite dom…

Japan set to reignite domestic tourism

Japan has lifted its nationwide state of emergency this week and launched its first phase in recovery.

Travel industry groups ex…

Travel industry groups express concerns about quarantine

Travel industry leaders have given mixed responses about the new quarantine policy for all fliers who land in the UK, released by Home Secretary Priti Patel

Brand USA continues weekl…

Brand USA continues weekly webinar

Brand USA Discovery programme continues weekly webinar and quiz series each Thursday.

Emilia Romagna takes ‘Mot…

Emilia Romagna takes ‘Motor Valley’ museums and Via Emilia online

The Italian region of Emilia Romagna has taken its ‘Motor Valley’ museums and its iconic Via Emilia online for everyone to enjoy from home.

Guggenheim and Bilbao Fin…

Guggenheim and Bilbao Fine Arts Museum to reopen next month

The Guggenheim Museum Bilbao and the Bilbao Fine Arts Museum will open their doors to visitors from June 1, with complementary opening hours seven days a week, for maximum accessibility

Prev Next

twn Are you sure that you want to switch to desktop version?