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Cruise Plus by Travel 2 sees 12% YoY increase in agents selling cruises

Travel 2 has seen an increase of 12% in the number of agents selling cruise year on year.

In the last 5 months alone, more than 100 new agents turned to the brand and it has led to a 43% increase in revenue from its cruise segment. 

Mark Henderson, senior product and commercial manager, said: “With our cruise bookings on the rise, we are really excited to be working with more agents than ever and continue to strengthen our position within the cruise sector.

“Since joining CLIA, in 2018, we have also been able to be more visible at events and showcase the Cruise Plus by Travel 2 product, and with the addition of three new cruise lines by the end of 2019, we look forward to offering a wider cruise portfolio.”

The operator attributes this success to the dedicated Cruise Plus Luxury River and Expedition brochure for two years running. In this brochure, the top-selling products and rising year on year are Expedition cruises (up 12%), Mainstream cruises (up 49%), and Ultra Luxury cruises (up 27%).

To help agents sell these products, the company has provided further ongoing training with cruise suppliers, by organising intimate groups of one cruise supplier to four agents. It has also seen a record number of internal sales consultants on fam trips.

More itineraries are to be launched in September and December. A Mainstream brochure will launch early September and a Luxury brochure in early December, pulling out the most exciting itineraries for agents to sell and offering more activities around their cruise.


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