Slovenia AdobeStock Sergey Novikov 63008162

WTM UPDATE: Clean, green tourism the way forward for Slovenia

The Slovenian Tourist Board is focusing on sustainable tourism, the protection of natural and cultural heritage and active, healthy travel for 2019.

In particular, the "Slovenia is green" motto is a strong theme for the board's activities, promoting the country's alps, plains, wine-growing hills, forests and thermal waters. For hiking, the country has more than 10,000km of marked trails and 14 so-called "cycling destinations" with marked routes. Slovenia's coastal regions, rivers and lakes are being promoted for opportunities to partake in such activities as whitewater rafting and stand-up paddleboarding.

Additionally, Ljubljana, the capital, was named European Green Capital in 2016 and has an entirely pedestrianised city centre, as well as programmes to encourage the use of bikes and public transport.

The Julian Alps are being heavily pushed as a ski destination for winter and a place to experience nature in the warmer months, with the Bohinj International Wildflower Festival coming up in May.

Spa tourism is a growing business with 15 certified natural health resorts, including Rogaska Slatina, the country's largest and oldest spa town, as well as the thermal springs of Lasko, the popularity of which dates back to Roman times.


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